According to a new study from PlayScience and the Casual Games Association, roughly 30% of US parents are more likely to let their sons choose their own apps versus their daughters.
A new study conducted by PwC US’ Consumer Intelligence Series is honing in on American kids’ content preferences across devices, and some of the findings bode well for those in the traditional TV space.
The US and UK are remarkably similar markets in many respects, but their children’s TV industries grew up very differently. Some historic differences still resonate, even as borders are erased by technology and markets. Blogger David Kleeman elaborates.
There’s no question that virtual reality will be enormously attractive to young people. What should we consider now, so that future franchises will win parents’ respect and kids’ love? Dubit’s David Kleeman takes a research-driven approach to chartering unknown VR territory.
New data tracking from independent UK-based market research agency Childwise has revealed that older children, particularly teenage boys, are not as enamored by open-ended building game Minecraft as they once were.
By now, to say that tablets and mobile apps are popular among young kids is superfluous, akin to saying they like sweets. Yet new research out of UK-based Dubit sheds some light on the surprising digital competencies of under-fives and how app makers can best target this demo.
The first findings from UK regulator Ofcom’s three-year qualitative study noted an increased blurring of boundaries between social media and gaming, and a continued thirst for on-demand viewing in its control group of 18 kids, ages eight to 15.
As Father’s Day approaches in the US, a new study from Netflix shows just how much nostalgia plays into fathers’ TV choices when watching animated series with their kids. It turns out 1980s smash Inspector Gadget (pictured) is tops with American dads.
According to The NPD Group’s new Interactive Gaming Toys report, 40% of parents in the US own at least one toys-to-life franchise and have spent an average of US$131 on this gaming segment in the past six months.
While television continues to rank as the most popular media for kids in Southeast Asia, a new study from Turner Asia Pacific shows that digital platforms are gaining ground quickly.