Disney Consumer Products has launched a full toy and plush line based on the Disney Princess Palace Pets iOS app that launched in June. And on the interactive front, the company has launched a newly re-built Disney Junior website with a tablet-first design.
It’s no secret that the US videogame industry has been weathering significant changes that culminated in a 19% sales decline this past summer, the same period that market research firm The NPD Group found that teens are spending seven hours per week gaming on mobile devices. And yet, consoles shouldn’t feel threatened.
After more than two decades heading the American Center for Children and Media, David Kleeman has officially joined strategy, research and product group PlayCollective as SVP, Insights Programs, and PlayVangelist.