It looks like optimism is in the air as thousands of industry execs hit the show floor in Las Vegas this week for Licensing Expo. An annual survey from the International Licensing Industry Merchandisers’ Association’s (LIMA) reveals that licensing sales are on an upward trajectory for the third consecutive year.
When Reading Rainbow launched as an iPad app two years ago, it soon topped the charts in America with almost 15 million books read and videos watched to date. But the brand’s everlasting popularity hasn’t necessarily translated into a world of avid readers. A new multi-million dollar Kickstarter campaign demonstrates exactly why there can be a future in eBooks for kids.
The FIFA World Cup kicks off in Brazil on June 12, and the tournament has already made an impression on the UK toy market by representing a third of industry growth since the start of 2014. The collectors are particularly out in throngs, as themed stickers and cards make up 93% of all toy merchandise linked to the event, says NPD Group.
Recent financial reports from Mattel and Hasbro show that girls are heavily influencing company sales, and now a new NPD report shows that millennial women are the most powerful buying segment for the industry, accounting for 26% of all American toy sales.
If the global success of open-ended games like Minecraft have taught the kids digital media community anything, it’s that creativity knows no bounds. At least that rings true when it comes to the latest stats from analytics database App Annie, which shows that Dr. Panda’s Toy Cars from TribePlay is currently the number-one educational iPad app across nearly every country listed on its dashboard.
After an idea for a media project of any kind is born, its further development is dependent on collaborative efforts and contributions of people with different skill sets and assets. And like an idea, a newborn child is filled with potential waiting to be developed, writes guest blogger and Sesame Street alum Norman Stiles.
Tablets and eReading devices have ushered in significant changes in the world of traditional literacy, and now a new research brief from Common Sense Media paints an updated picture of just how much reading rates have dropped sharply among adolescents – and differ between girls and boys.
As US toy companies such as Mattel, Hasbro and Jakks Pacific unveil their first quarter earnings for 2014, research firm The NPD Group has revealed its own report on licensed toy sales, which grew 3% in 2013 and currently represent 29% of total brick-and-mortar toy dollar sales.