According to The NPD Group’s new Interactive Gaming Toys report, 40% of parents in the US own at least one toys-to-life franchise and have spent an average of US$131 on this gaming segment in the past six months.
While television continues to rank as the most popular media for kids in Southeast Asia, a new study from Turner Asia Pacific shows that digital platforms are gaining ground quickly.
iKids Weekly talked with Matthew Warneford, CTO at kids digital agency Dubit, to get the scoop on the company’s latest report that examined pricing trends for kids games in the Apple App Store. Warneford shares Dubit’s findings on in-app purchases (IAPs), price-points and monetization strategies.
A new study from New York-based PlayCollective has found that young children who played with Tiggly’s new interactive learning toy, and its line of math-based apps, were able to improve their early number skills by as much as 71% in the span of just two weeks.
Have questions about childhood development, kids’ media consumption habits, or what kids trends are on the rise? Kids & family research and strategy specialist Insight Kids will answer it – for free.