Nielsen findings re-affirm traditional TV as the favored platform for kids, but that doesn’t necessarily mean that viewing habits haven’t changed as time-shifted content and tablet proliferation continue to make marks on the small screen.
As children head back to school, Scholastic Education is launching an augmented, more customized literacy solution service for US school districts to strengthen student achievement both inside and outside the classroom.
There’s been a ton of discourse surrounding the Sesame Workshop-HBO deal, but blogger David Kleeman wants to discuss an aspect that’s received less attention: why does HBO – known best for adult series – want a flagship children’s television property?
Many cultures have their own perception of when a child becomes an adult – or at least someone who is capable of making his or her own decisions. Within digital society, that age just might be 12, according to PwC’s ongoing Consumer Intelligence series. The research firm’s principle strategist explains why.
According to a new study from PlayScience and the Casual Games Association, roughly 30% of US parents are more likely to let their sons choose their own apps versus their daughters.
A new study conducted by PwC US’ Consumer Intelligence Series is honing in on American kids’ content preferences across devices, and some of the findings bode well for those in the traditional TV space.
The US and UK are remarkably similar markets in many respects, but their children’s TV industries grew up very differently. Some historic differences still resonate, even as borders are erased by technology and markets. Blogger David Kleeman elaborates.
There’s no question that virtual reality will be enormously attractive to young people. What should we consider now, so that future franchises will win parents’ respect and kids’ love? Dubit’s David Kleeman takes a research-driven approach to chartering unknown VR territory.
New data tracking from independent UK-based market research agency Childwise has revealed that older children, particularly teenage boys, are not as enamored by open-ended building game Minecraft as they once were.