Have questions about childhood development, kids’ media consumption habits, or what kids trends are on the rise? Kids & family research and strategy specialist Insight Kids will answer it – for free.
As the back-to-school period approaches, a recent study from PBS Kids finds that parents are increasingly looking to media and technology to help get their kids ready.
This week we have a guest post from Barbara Chamberlin. In her early years as a developer at a small studio she always (1) valued what she thought she could learn from user testing; (2) felt like user testing was something she should do; and (3) she hated having to do any user testing.
A new study from kids digital entertainment specialist Dubit put Oculus Rift in kids’ hands, to see what they thought of virtual reality. No surprise, Oculus Rift was a hit with kids – what’s more surprising was their willingness to use the device outside of traditional video games.
It looks like optimism is in the air as thousands of industry execs hit the show floor in Las Vegas this week for Licensing Expo. An annual survey from the International Licensing Industry Merchandisers’ Association’s (LIMA) reveals that licensing sales are on an upward trajectory for the third consecutive year.
When Reading Rainbow launched as an iPad app two years ago, it soon topped the charts in America with almost 15 million books read and videos watched to date. But the brand’s everlasting popularity hasn’t necessarily translated into a world of avid readers. A new multi-million dollar Kickstarter campaign demonstrates exactly why there can be a future in eBooks for kids.
The FIFA World Cup kicks off in Brazil on June 12, and the tournament has already made an impression on the UK toy market by representing a third of industry growth since the start of 2014. The collectors are particularly out in throngs, as themed stickers and cards make up 93% of all toy merchandise linked to the event, says NPD Group.
Recent financial reports from Mattel and Hasbro show that girls are heavily influencing company sales, and now a new NPD report shows that millennial women are the most powerful buying segment for the industry, accounting for 26% of all American toy sales.