INTERACTIVE
Arthur gets a new app
INTERACTIVEFunded by the Corporation for Public Broadcasting (CPB), PBS and WGBH have launched D.W.’s Unicorn Adventure, the first app for the iPhone and iPod Touch based on hit PBS Kids series Arthur.
Zinkia unveils new Pocoyo app
INTERACTIVEIn a move to make its hit preschool brand more interactive, Spanish media company Zinkia Entertainment and its development partner Genera Interactive have launched Talking Pocoyo, with features including a 3D animated Pocoyo, voice recognition and video recording.
Kidobi secures new kids content
INTERACTIVECanadian online preschool video platform Kidobi has struck a digital partnership deal with German media company m4e/Telescreen that will see Kidobi acquire subscription video on demand rights to five animated preschool series in Canada and the US.
Alvin and the Chipmunks head to Walmart
CONSUMER PRODUCTS / INTERACTIVE / RETAILContinuing its ongoing efforts leveraging retail and interactive opportunities, Fox Consumer Products and Twentieth Century Fox Home Entertainment, in partnership with Bagdasarian Productions, have launched a multi-category consumer products program with US Walmart stores this week to coincide with the March 27 DVD and Blu-ray release of Alvin and the Chipmunks: Chipwrecked.
WBCP launches new Scooby-Doo apps
INTERACTIVEFurther extending its library of digital book titles, Warner Bros. Consumer Products and New York-based digital publishing house ScrollMotion have launched four new interactive titles in the Scooby-Doo! You Play Too Books series for iPad.
Disney’s Motorcity app gets into gear
INTERACTIVEIn advance of the April 30 Disney XD premiere of car-themed animated series Motorcity, Disney ABC Television Group’s digital media team has launched Motorcity: Drive, a 3D racing game for iOS devices available now at the Apple App Store.
Shine launches new kids prodco
COMPANIES / INTERACTIVE / TVUK-based indie prodco Shine Group is creating a new production company dedicated to producing preschool content, and it’s snapped up long-time Ragdoll creative mind Andrew Davenport to head up the new venture.
DHX inks content deal with Netflix
BROADCASTING / INTERACTIVENetflix continues to grow its library of kids’ content in a new deal with Toronto, Canada-based DHX Media that sees the video streaming provider acquire licenses to preschool series Franny’s Feet, Bo On The Go! and Mighty Jungle for its US service.
Stardoll to rep Roblox globally
INTERACTIVEIn a deal that will help marketers reach a larger youth audience, Redwood City, California-based user-generated kids gaming site Roblox has appointed Stockholm, Sweden-based, youth-targeting online publisher Stardoll Media as its exclusive global commercial advertising representative.
Penguin strikes publishing deal for Whale Trail app
INTERACTIVEPenguin Children’s Books has acquired the worldwide publishing rights in all languages for Whale Trail, a kid-friendly game app from digital design studio ustwo that’s currently available at Apple’s App Store.

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