INTERACTIVE
Talking Friends gets Aussie licensing rep
CONSUMER PRODUCTS / INTERACTIVE / RETAILNew York-based brand licensing agency Beanstalk has inked a deal with brand agency Merchantwise to manage the licensing program for Outfit7′s popular app-based Talking Friends brand in Australia and New Zealand.
Penguin and Activision land Skylanders deal
INTERACTIVEPenguin Children’s Books has inked a global licensing partnership with Activision for a series of books and apps based on the gameco’s popular Skylanders Spyro’s Adventure kid’s video game.
HarperCollins Children’s Books signs Octonauts deal
CONSUMER PRODUCTS / INTERACTIVE / RETAILHarperCollins Children’s Books UK has inked a two-book deal to publish two new titles in the Octonauts original picture book range from creative duo Meomi (Vicki Wong and Michael Murphy).
New WotWots app released
INTERACTIVEPukeko Pictures has released a new app based on New Zealand-bred preschool series the WotWots, which Pukeko produces in partnership with Richard Taylor’s Weta Workshop (Lord of the Rings, King Kong).
Ladybird debuts Peppa Pig Me Books app
INTERACTIVEPreschool brand Peppa Pig is expanding further into the kids digital space with help from Ladybird Books, an imprint of Penguin Children’s Books, which have launched the first Peppa Pig Me Books app available from the App Store on iPad, iPhone and iPod Touch devices.
Aardman’s Andy’s Wild Adventures goes online
INTERACTIVEUK-based animations producer Aardman Digital (Wallace and Gromit) has launched a website for the new CBeebies wildlife-based TV series Andy’s Wild Adventures targeting kids ages four to six.
Target signs European licensees for Invizimals
CONSUMER PRODUCTS / INTERACTIVE / RETAILLondon-based rights management company Target Entertainment, which manages Sony PlaySation’s gaming brands across the UK and EMEA, has forged partnerships in Europe with a number of new licensees for the kid-friendly Sony PlayStation property Invizimals.
Hunger Games online store to launch
INTERACTIVEE-commerce engine CafePress has partnered with Lionsgate to create an official online store for The Hunger Games which will launch on February 21 and sell both officially licensed film merchandise and fan-created designs.
Zeptolab scores Cut the Rope deals
CONSUMER PRODUCTS / INTERACTIVE / RETAILAfter making plans to expand the licensing program for its successful game app Cut the Rope, featuring main character Om Nom, indie game developer Zeptolab has made merchandising deals with Hasbro, Mattel, JAKKS Pacific, and apparel company LF USA.
Book It! partners with Tim Tebow
INTERACTIVEDenver Broncos star NFL quarterback Tim Tebow has partnered with Book It!, the reading incentive program sponsored by Pizza Hut, to host America’s Biggest Storytime, an annual celebrity webcast to motivate children to read more and to help enable a lifelong love of reading.
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Kidscreen Summit 2010 -