London, UK-based Nurture Rights, the children’s entertainment company founded by Peter Curtis and Nick Barrington, has tapped local creative marketing consultancy The Little Big Partnership to manage the digital offerings related to new preschool brand Dinosaur Roar.
For a toy company like California-based Jakks Pacific that has been weathering stormy sales numbers throughout the year, there’s hope on the other side. Jakks is crossing over into the new year with an interactive toy strategy in place, which it says is in line with changing consumer play patterns, as the company tries to pick itself up from a 27% drop in sales and a company-wide restructure that occurred in 2013.
Both kids and mobile developers alike in the Asia-Pacific region are set to benefit from a new partnership between mobile tech company Fingerprint and electronics giant Samsung. The new Fingerprint-powered Kids’ Play-and-Learn Content Initiative is a developer-focused program designed to drive the creation of play-and-learn Android apps for kids in Southeast Asia and Oceania.
Following a publishing deal with Penguin US earlier this fall, Disney Infinity is set to get its own standalone magazine in the UK courtesy of Egmont, which is consciously building a boy-skewing publishing portfolio based on gaming brands.
With tablets dominating US Black Friday sales last weekend, a takeover appears to be in full swing. Perpetuating the trend are new numbers from PBS Kids that indicate tablets are tops on parents’ holiday tech purchases list, edging out videogame consoles by more than 10%.
Turbo: FAST, the first Netlix original series for kids that was announced back in February, will make its official TV debut in time for the holidays on December 24.
Check out our latest issue of iKids Digital! We've got the scoop on the rise of HTML5, Nintendo's Wii U strategy and new insights on how to best adapt classic properties for the digital age.