Inside the business of children's digital media




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Why a kid-safe YouTube is completely sensible – and innocuous

At six-month-old Playground, Mattel wants all-in on digital distribution

Lay of the children’s on-demand land


Intimate details of the Week

Tech toy of the Week

layoffs of the Week


One Swedish OTT operator, more reasons why tablets could be a show-stealer

Tablets and linear TV have long shared a convoluted relationship. And in many cases, the former has been touted as being a strong exponent of the latter. With 30% of its content focused on kids, year-old Swedish cloud-based TV operator Magine’s latest data shines a light on kids` evolving viewing habits and reveals that children are more inclined to watch shows on tablets than their parents.


SuperAwesome strives for UK digital ad domination with Bin Weevils deal

After setting sights on the US market with the acquisition of L.A.-based MobiGirl Media, UK-based kid and teen mobile marketing platform SuperAwesome is looking at a home-court advantage, as the company has now acquired the advertising business of UK virtual world Bin Weevils.


Jakks scores US licensing deal for Ninja Turtles

A line Teenage Mutant Ninja Turtles specialty figures – including a four-foot-tall rendering of Michelangelo – and interactive toys are in the works at Jakks Pacific following a licensing deal between the US toymaker and Nickelodeon.


Games that teach: It’s not just about scaffolding

One of the workshops at the recent Sandbox Summit@ MIT parsed the process of creating a good game for teaching. I sat down with Barbara Chamberlin, from the Learning Games Lab at New Mexico State, to discuss the developers’ playbook


Sale approved: Maker goes to Mouse

Maker Studios? board of directors and a majority of its shareholders has approved the company?s $500 million-plus sale to Disney, a Maker spokesperson announced today, after the court denies a request by ex-Maker CEO Danny Zapper and three other Maker co-founders for a temporary injunction stopping the vote.


Scholastic stages global launch of new digital learning programs

US-based Scholastic is putting its educational technology and blended learning portfolio on a more global scale with the release of Scholastic Literacy Pro and Scholastic PR1ME Mathematics to international markets.


Magazine

Check out our latest issue of iKids Digital! We've got the scoop on the latest social media marketing tactics, the tablets that kids and parents can't put down, and new insights on how youth are using social networking sites.

READ IT NOW!


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