As today’s kids entertainment industry becomes progressively affected by multi-platform digital innovation including apps and SVOD streaming services, major kidsnets have been re-jigging their upfront formats to better communicate their brand strategies to their clients.
In a proposed plan that would result in close to US$100 million in savings a year, the BBC intends to close linear channel BBC Three and reinvent the youth-skewing brand as a solely online service – a move that would result in children’s channel CBBC being extended by one hour a night.
UK indie producer Novel Entertainment’s Horrid Henry brand is partnering up with Digital Giving’s T-Shirt Booth app, which will allow kids to create their own bespoke shirts while generating funds for Magic Breakfast, a charity dedicated to ensuring every child starts the day with the right breakfast.
US pubcaster PBS Kids’ 18-year-old Arthur brand is anchoring a new mobile-friendly family health website that offers nutritional information, games, videos and other resources designed to help parents and educators talk to kids about important health issues.
AwesomenessTV, the Dreamworks Animation-owned media company that develops and distributes content for teens and tweens, has tapped former Disney digital marketing exec T.J. Marchetti to lead branding initiatives as chief marketing officer.
With its increasingly popular Talking Friends apps having now surpassed 1.5 billion downloads – and YouTube views steadily approaching eight figures – Cyprus-based entertainment company Outfit7 is extending that mobile success to the small screen with the help of Spanish production company BRB Internacional.
Check out our latest issue of iKids Digital! We've got the scoop on the latest social media marketing tactics, the tablets that kids and parents can't put down, and new insights on how youth are using social networking sites.