Inside the business of children's digital media




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At six-month-old Playground, Mattel wants all-in on digital distribution

Lay of the children’s on-demand land

Disney bets big on Maker Studios in US$500M deal


Scandal of the Week

Money maker of the Week

Science lesson of the Week


Why Disney is pushing further into the preschool mobile space

Just as the prevalence of touchscreen devices grows among preschoolers, so too is Disney’s continued investment in interactive content experiences. This week in the UK, Disney unveiled its-new Disney Junior Play app for iOS smartphones and tablets – a timely launch considering nearly 10% of UK kids receive their first mobile phone by age five and a quarter of British kids under the age of eight have tablets.


DHX extends preschool presence in China, mobile space

DHX Media-owned reschool properties Teletubbies and In the Night Garden are bolstering their retail presence in China following new licensing agreements with BBC Worldwide Asia and Shanghai V-Pop. In the Night Garden is also making strides over in the UK, where interactive publisher P2 Entertainment is set to launch a new branded app.


Simple, clever, revealing: A mobile study to be lauded

It feels as though this blog has been dedicated more often than not in recent weeks to critiquing studies and finding them wanting, or to complaints about misuse or misinterpretation of research. Today, I want to toast a simple, clever, revealing ethnographic study that does precisely what good research should: It furthers knowledge while also sparking ideas for further study.


Chernin Group, AT&T investing US$500M in OTT venture

The companies will acquire, invest in and launch over-the-top ad-based and subscription video services as part of this new initiative.


Warner Bros. appoints head of new digital production unit

Warner Bros. Animation’s Sam Register has been promoted to the newly created position of president of Warner Bros. Animation and Warner Digital Series, where he will head up the brand-new content production unit and spearhead the development and production of original live-action digital series.


My Nick Jr. heads to China as OTT service

After successful debuts in France and the UK, and an announced launch in the US, Nickelodeon’s My Nick Jr. personalized on-demand programming service is now heading to Asia in a deal struck by Viacom International Media Networks (VIMN) Asia and SMIT, a Hong Kong-headquartered digital tech company that provides OTT solutions for the pay-TV industry.


Magazine

Check out our latest issue of iKids Digital! We've got the scoop on the latest social media marketing tactics, the tablets that kids and parents can't put down, and new insights on how youth are using social networking sites.

READ IT NOW!


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