Viacom International Media Networks’ VP of international brand management Charlotte Castillo has been promoted to SVP of brand management and creative for Nickelodeon and Viacom Consumer Products (NVCP).
In line with predictions recently revealed by Toys ‘R’ Us, online retail powerhouse Amazon boils down this year’s top trends to STEM, dinosaurs, Star Wars gear and retro toys, and the company has turned to its experts – and data – to curate a list of more than a thousand toys.
A new Smarty Pants study reveals that classic cookie brand Oreo has dethroned the iPad as the most-loved brand among kids six to 12, but Netflix is quickly moving up the rankings for both kids and parents.
Cartoon Network is busy building a new licensing program for animated comedy Steven Universe, kicking things off by signing five new hardlines partners to the property’s US retail program.
Canada’s DHX Media has secured broadcast deals with Australia’s ABC Kids for two of its new flagship preschool shows, Teletubbies and Twirlywoos, and its consumer products arm DHX Brands has appointed Haven as Twirlywoos’ licensing agent down under.
Anchored by this month’s launch of DC Super Hero Girls, at least four major female-focused superhero properties will hit the US retail market by 2017, and A-list licensees are lining up to grab a piece of the action. Kidscreen explores the retail interest and market potential for this rapidly emerging category. (Pictured: Zag’s Ladybug)
Hasbro is in many ways looking to the past to further its future licensing activities across Europe. The company is reviving Stretch Armstrong, Action Man and Mr. Frosty (pictured), along with signing new lifestyle products licensees for My Little Pony and Transformers.