Fireman Sam episodes and merchandise will be available only on Amazon.com. But why did Mattel-owned IP owner HIT Entertainment and retail giant Amazon choose the hero of Pontypandy for this ground-breaking deal, and will this new business model catch fire?
The Teletubbies property owner is launching DHX Brands to bring in more consumer products revenue. As such, Peter Byrne will add EVP of DHX Brands to his existing role as CEO of DHX Media’s subsidiary licensing agency business.
Toronto’s Guru Studio is extending the global licensing presence of its hit preschool show Justin Time thanks to new deals with e-commerce engine Cafe Press and Turkey agent Kaynak Licensing.
The FIFA World Cup kicks off in Brazil on June 12, and the tournament has already made an impression on the UK toy market by representing a third of industry growth since the start of 2014. The collectors are particularly out in throngs, as themed stickers and cards make up 93% of all toy merchandise linked to the event, says NPD Group.
Big Tent Entertainmenti has named Coolabi as the exclusive licensing agent for Domo in the UK and Ireland.
This year marks the 40th anniversary of pop icon Hello Kitty. To celebrate its most popular brand, parent company Sanrio is unveiling a number of new and expanded product collaborations, as well as its first Hello Kitty fan convention.