First it was deemed the most-played app by kids worldwide, and now the Angry Birds Star Wars collaboration has been named by research firm The NPD Group as the best new toy license in major European toy markets this year. Numbers from the first half of this year are signaling the inroads digital IPs have made within the toy licensing industry.
Following the trend of enhancing kids’ interactive experiences with physical toys and digital content, DreamPlay Toys has released Ariel’s Musical Surprise, the first app in its mobile-toy initiative as a joint-venture between Jakks Pacific and NantWorks.
Saban Brands’ and MarVista Entertainment’s 30 x half-hour animated Digimon Fusion series is heading to the UK, thanks to a new deal with ITV Studios Global Entertainment which will represent the IP for consumer products licensing and broadcast in 2014.
Toys ‘R’ Us acting chief Antonio Urcelay has officially been named CEO of the New Jersey-based mega retailer as it gears up for the crucial holiday season. Meanwhile, retail exec Hank Mullany has been named president of TRU’s American operations, effective November 5.
Turner Broadcasting’s European licensing division Turner CN Enterprises is boosting the number of LazyTown live events taking place across the EMEA region next year, as the health-focused brand gears up for more commercial and broadcasting opportunities through 2015.
In line with its recent global consumer products reorganization, LA-based Saban Brands is set to open its first international office in London and has named industry veteran Gustavo Antonioni as the company’s MD of consumer products Europe.
Through Little Airplane Productions’ new initiative with plush manufacturer Animal Magic, it will be possible for Small Potatoes Facebook followers – which number 1.8 million – to design their own Small Potato character, have it created to order and sent directly to their homes from Animal Magic’s toy factory in South China.
Carla Silva has been upped to SVP of global licensing at AG Properties as part of a company-wide re-organization led by new president Sean Gorman to extend entertainment properties onto new content platforms and licensed products.