Hasbro’s boys division continued to thrive, with sales up by 21% in Q4 and 20% for fiscal 2014, spurred largely by its Transformers and Marvel lines. Overall, the toyco posted a 1% rise in revenue to US$1.3 billion for the quarter.
Belgium-based International Merchandising, Promotion & Services has appointed London’s Rocket Licensing as the exclusive agent in the UK and Ireland for the Smurfs brand.
A new partnership between Scholastic UK and London-based SuperAwesome will see the publishing powerhouse tap into the world’s largest kids advertising network to find the next generation of authors and IP creators.
Leveraging worldwide growth in the SVOD space, DHX Media has licensed more than 5,000 half -hours of kids and family content across nine new subscription video-on-demand platforms in countries including the US, Canada and Australia.
The second edition of Marvel Super Hero September will have a wider range of merch, but Marvel is still on the hunt for additional apparel and healthy food partners, says director of franchise development, Brian Siegel.
Penguin has picked up film tie-in publishing rights from Peanuts Worldwide for the big-screen debut of Charlie Brown and the gang in The Peanuts Movie.
Inspired by their popular Mattel and Fisher-Price toy lines, Warner Bros. Consumer Products, DC Entertainment and Warner Bros. Animation have announced they’re producing an array of Batman Unlimited and DC Super Friends content for launch this spring.