A month away from its first official BLE appearance, the family entertainment company has upped Richard Goldsmith to EVP of global distribution and international consumer products, and is bringing ex-Disneyite Francesca Stobbe on-board in the brand-new role of exec director of international consumer products.
Several seats at Saturday’s show are reserved for corporate execs as the tween- and teen-skewing MCN sets out to prove the mainstream potential of its YouTubers.
Walmart unveils its holiday list of top 20 toys, while TRU launches new loyalty programs and in-store layouts, singling out Disney’s Frozen and Teenage Mutant Ninja Turtles and Paw Patrol, from Nickelodeon, as the season’s hot licenses.
UK-based John Adams Leisure will roll out Pip Ahoy! toys in the region starting in June, after signing a master toy license with CHF Entertainment.
eOne partners with tumuv to launch a Peppa Pig-branded activity program across 100 Places for People Leisure centers in the UK.