Europe’s biggest visitor-attraction operator Merlin Entertainments has partnered with DreamWorks Animation to launch Shrek’s Far Far Away Adventure, a new interactive attraction based on the popular green ogre and his friends.
Studio 100 International, part of the family entertainment company Studio 100 Group, has appointed ABC Licensing to rep Maya the Bee in Australia and New Zealand.
Disney’s snub of the cloud-based digital service that’s supported by all other major Hollywood studios doesn’t bother Mitch Singer, president of the Digital Entertainment Content Ecosystem, who believes the two are “not incompatible.”
A 13% rise in US-based delegates led to a record-breaking attendance at this year’s Kidscreen Summit, which took place earlier this month in New York. The 15th annual event drew a crowd of roughly 1,700 kids entertainment professionals over the course of four days and saw a 10% rise among Asia-Pacific delegates as preparations gear up for the launch of Kidscreen East in China this summer.
Dr. Seuss’ The Cat in the Hat is hitting the road in a specialized Read Across America tour that is also driving kids to brush their teeth.
Cartoon Network’s Adventure Time series is adding more partners to its licensing program, this time in the apparel and accessories categories.
More than two million Rainbow Loom kits flew off US retail shelves in the six weeks between Thanksgiving and Christmas. With these scorching holiday sales, the low-tech product – which was just named Toy of the Year by the Toy Industry Association – is tapping into girls’ social nature to drive an arts & crafts toy category revolution.
Interactive games and electronics may be propelling the toy industry forward in the digital age, but this year’s Toy of the Year (TOTY) Awards have sent a clear message that offline may just be more on-trend than ever – especially among girls. Craft sensation Rainbow Loom from Choon’s Design took home the coveted Toy of the Year title as well as three category awards, while GoldiBlox’s Spinning Machine picked up the People’s Choice award at the 14th annual TIA-administered event in New York.