US adult-targeted network TLC is cooking up a brand-new line extension that will take Cake Boss products, based on the hit reality series, into the kids space for the first time. And a glance at Cake Boss’s latest co-viewership numbers tells you exactly why.
Scholastic is looking to magnify the reach of its multiplatform tween properties, and in doing so, the publishing and media company is set to bring together its Infinity Ring, The 39 Clues and Spirit Animals brands under a new content and marketing-driven Worlds Collide initiative.
New York-based indie mobile developer Lima Sky, the company behind the Doodle Jump app, is collaborating with Crayola on a product placement campaign and a mobile crossover game that marries Doodle Jump with the crayon company’s design and play principles.
Barcelona, Spain-based Planeta Junior and L.A.-based DreamWorks Animation have forged an extensive multi-year television agreement across Italy, Spain, Portugal, Greece and Turkey.
UK indie producer Novel Entertainment’s Horrid Henry brand is partnering up with Digital Giving’s T-Shirt Booth app, which will allow kids to create their own bespoke shirts while generating funds for Magic Breakfast, a charity dedicated to ensuring every child starts the day with the right breakfast.