In a risk-averse climate, co-branding can often be the answer to landing retail placement and driving revenue. And when it works, it really works – just look at February’s The Lego Movie. But what about when it doesn’t?
It looks like optimism is in the air as thousands of industry execs hit the show floor in Las Vegas this week for Licensing Expo. An annual survey from the International Licensing Industry Merchandisers’ Association’s (LIMA) reveals that licensing sales are on an upward trajectory for the third consecutive year.
On the heels of their initial Telepods line, Rovio Entertainment and Hasbro are teaming up to bring to market a new franchise that combines two of their biggest brands: Angry Birds and Transformers.
Global entertainment firm Zag is set to open a brand new state-of-the-art studio in Glendale, California this summer for the pre- and post-production creative and executive teams of the company’s TV and feature film divisions, including animation and live-action productions.
Investments in store maintenance and global e-commerce saw Q1 net losses widen for New Jersey-based retail giant Toys ‘R’ Us. The news, however, was not all bad, with net sales increasing 4% domestically.
Warner Bros. Consumer Products and Mattel are keeping their 15-year ongoing partnership alive under a new multi-year agreement that grants the toyco rights to continue as master toy licensee for the entire existing DC Comics character portfolio as well as for upcoming film and TV projects.