Following a recent deal that set up Jazwares as the North American master toy partner for the Peppa Pig brand, Enteratainment One Licensing (eOne) is continuing the preschool property’s US expansion with five new licensing partners in the soft goods category.
Fans of mobile brand Talking Tom and Friends will see a raft of new merchandise available later this year, as Cyprus-based entertainment company Outfit7 has revealed a slate of new licensing deals that will see the entertainment phenomenon head deeper into offline retail markets.
For more than 55 years, the iconic Fisher-Price Little People brand has graced homes and dollhouses worldwide. And now the characters are stepping into the world of CG animation thanks to HIT Entertainment.
With the summer blockbuster Transformers: Edge of Extinction set to hit theaters later this month, Toys ‘R’ Us is busy ramping up its marketing efforts with Transformers merchandise, digital content and events.
The International Licensing Industry Merchandiser’s Association (LIMA) has recognized the year’s most successful licensed properties and products, which were whittled down from a record 360 entries.
The Teenage Mutant Ninja Turtles are marking 30 years of ninjutsu crime fighting this year – and now the anthropomorphic turtles are celebrating their return to Nickelodeon in a fourth season of the CG-animated series. Nickelodeon has also revealed more details surrounding products inspired by this summer’s feature film.
In a risk-averse climate, co-branding can often be the answer to landing retail placement and driving revenue. And when it works, it really works – just look at February’s The Lego Movie. But what about when it doesn’t?
It looks like optimism is in the air as thousands of industry execs hit the show floor in Las Vegas this week for Licensing Expo. An annual survey from the International Licensing Industry Merchandisers’ Association’s (LIMA) reveals that licensing sales are on an upward trajectory for the third consecutive year.