Barcelona, Spain-based Planeta Junior and L.A.-based DreamWorks Animation have forged an extensive multi-year television agreement across Italy, Spain, Portugal, Greece and Turkey.
UK indie producer Novel Entertainment’s Horrid Henry brand is partnering up with Digital Giving’s T-Shirt Booth app, which will allow kids to create their own bespoke shirts while generating funds for Magic Breakfast, a charity dedicated to ensuring every child starts the day with the right breakfast.
Though most of us probably tuned in to the Oscars last Sunday, a much smaller number was privy to the non-televised TOTYs – the toy industry’s own coveted awards – on February 15. Like the movies, companies with big names and big budgets traditionally dominate each category. But like last year’s darling Jennifer Lawrence or this year’s ingénue Lupita Nyong’o, it’s the newcomers that really capture everyone’s attention.
California-based toymaker Jakks Pacific, which is looking to bounce back in 2014, has secured a multi-year licensing renewal with Saban Brands to produce Halloween costumes and accessories for kids and adults based on the Power Rangers boys brand.
As Moshi Monsters creator Mind Candy continues to develop its mobile strategy, the company has launched the free-to-play Moshi Karts app for iOS devices that will also usher in a new branded toy line from UK-based toyco Vivid.