In a move to strengthen its online content experience for kids and families in time for the important holiday season, Toys ‘R’ Us has unveiled the Toys ‘R’ Us Toy Channel, a refreshed version of its YouTube channel featuring exclusive videos, news and product information.
On the heels of its successful exhibitor debut at BLE last month, Cypress-based entertainment company Outfit7 has announced a number of new international licensing partnerships for its popular Talking Tom and Talking Friends multiplatform franchise.
After officially stepping into the building toy category in August following the acquisition of Meccano, Spin Master has launched its first construction toys under its new Ionix brand, featuring a line based on its animated co-pro with ShoPro, Tenkai Knights.
Toyco Mattel launched its first-ever Spanish-language multi-brand US marketing campaign, dubbed “toy feliz,” this weekend in L.A., Houston and Miami.
At Stan Lee’s Comikaze Expo in L.A. this weekend, A Squared Entertainment, Stan Lee’s POW! Entertainment and Archie Comics unveiled the voice cast of Stan Lee’s new comic book-based animated trilogy Stan Lee’s Mighty 7 (SLAM 7) that features not only Lee, but also the likes of Armie Hammer and Jim Belushi.