Tapping into the power of digital influencers, Florida-based toyco Jazwares has launched an educational program created by the real-life YouTube stars of its popular Tube Heroes toy line.
DHX Brands has renewed its license with UK-based master toy partner Golden Bear for revived preschool brand In the Night Garden.
In an effort to position London as the world’s games capital and tap into a US$81-billion global market, the city’s interactive industry is getting an injection of US$1.7 million (£1.2 million) to launch a three-year promo program called Games London.
Recent data from research firm Tractica estimates that in the next four years, the global virtual reality industry will exceed US$22 billion. And the value of VR content is poised to see exponential growth.
Coolabi Group has appointed two European licensing agents for children’s fantasy book series Beast Quest, marking the IP’s first foray into the region’s licensing realm.
The hit grocery-themed collectible property from Australia’s Moose Toys has added eight new licenses in North America, where retail sales surpassed US$100 million in 2015.
UK-based CAKE Entertainment and Australian prodco Cheeky Little Media have lined up L&M agents in the UK, Ireland and Australia to rep their new CGI-animated series, Bottersnikes and Gumbles.