Fuhu, the maker of nabi tablets, is continuing to heat up the competition in the children’s tablet space. The nabi creators introduced a new tablet-based immersive play experience that connects physical and digital in new ways with Fuhu’s newest invention, Morpho Pods.
Splash Entertainment’s Kabillion will partner with FullBottle to sell advertising and sponsorship campaigns – and Kraft has already signed on.
As North American sales of licensed goods continue to see steady growth, Marvel has started to assemble a merchandising program around its upcoming Avengers sequel that includes heavyweights such as Hasbro, Lego and Hot Wheels.
Following a recent deal that set up Jazwares as the North American master toy partner for the Peppa Pig brand, Enteratainment One Licensing (eOne) is continuing the preschool property’s US expansion with five new licensing partners in the soft goods category.
Fans of mobile brand Talking Tom and Friends will see a raft of new merchandise available later this year, as Cyprus-based entertainment company Outfit7 has revealed a slate of new licensing deals that will see the entertainment phenomenon head deeper into offline retail markets.
For more than 55 years, the iconic Fisher-Price Little People brand has graced homes and dollhouses worldwide. And now the characters are stepping into the world of CG animation thanks to HIT Entertainment.
With the summer blockbuster Transformers: Edge of Extinction set to hit theaters later this month, Toys ‘R’ Us is busy ramping up its marketing efforts with Transformers merchandise, digital content and events.