Unlike the 1980s-focused retro revival of the early 2000s, this time around there’s a kid-friendly franchise reboot in the works from pretty much every decade since the dawn of modern pop culture. With their eyes on an increasingly crowded licensing landscape, how are property owners updating their old favorites for this generation of kids while retaining their classic appeal?
The New York-based licensing agency will have an early focus on the brands’ fashion potential in kids apparel at US retail.
The good, bad and ugly of pan-Euro licensing deals, discount-tier retailers and German grocers are just a few of the topics attendees will be buzzing about at Europe’s biggest licensing event this month. Read about them here first.
The Jim Henson Company signs a slew of licensees in Russia, Germany, the UK and Spain for its Emmy-nominated preschool property.
The initial line-up of toys for the Hoho Rights property will include plush and blankets, before expanding into games and playsets.
Hasbro signs on with Disney to acquire licensing rights to Disney Princess and Frozen dolls starting in 2016.