The Canadian Splatalot producer has taken a dive into the waterpark business as it builds on its track record in cross-platform content. The next-generation theme and water park will have digital storytelling and content at its core.
Mattel’s Playground Productions is taking World Wrestling Entertainment characters out of the ring in a new original stop-motion short-form series entitled WWE Slam City, which launches today in the US, Canada and the UK and is accompanied by a toy line of the same name.
US adult-targeted network TLC is cooking up a brand-new line extension that will take Cake Boss products, based on the hit reality series, into the kids space for the first time. And a glance at Cake Boss’s latest co-viewership numbers tells you exactly why.
Scholastic is looking to magnify the reach of its multiplatform tween properties, and in doing so, the publishing and media company is set to bring together its Infinity Ring, The 39 Clues and Spirit Animals brands under a new content and marketing-driven Worlds Collide initiative.
New York-based indie mobile developer Lima Sky, the company behind the Doodle Jump app, is collaborating with Crayola on a product placement campaign and a mobile crossover game that marries Doodle Jump with the crayon company’s design and play principles.