The licensing world has caught the attention of another digital property, as the Space Heroes Universe virtual world is set to inspire toys, books and card games thanks to a deal between Bubble Gum Interactive and new venture AT New Media and Virtual World Licensing.
A web series grounded in the Vinylmation toy line and another based on the It’s a Small World IP were among the original short-form programs unveiled by Disney Interactive at its Digital NewFront this morning in New York. The House of Mouse made its presentation to ad buyers with a newly reported 500 million Facebook fans and two billion YouTube views under its wing.
Little Airplane Productions is extending the licensing reach of the Small Potatoes preschool series with the appointment of Jada Toys as its new global master toy partner (excluding China and South Korea).
With a master toy deal in place and a farewell tour in the rear view, The Wiggles has kicked off its 2013 Taking Off tour that’s backed by a new cast – including the first female Wiggle Emma Watkins – as well as a CD and DVD.
The first quarter of 2013 saw sales increase 6.4% to US$78.1 million for California-based toymaker Jakks Pacific. But with losses rising to US$27.6 million from US$16 million in 2012, the company is harvesting momentum for the fall launch of its DreamPlay interactive toy line.
It looks like Disney’s Shake it Up stars are doing exactly that in the tween/teen media space. Following news of star Zendaya Coleman topping girls’ style lists, her co-star Bella Thorne has inked a YA book deal with Random House Children’s Books.