From the mag: Spin Master and Nelvana join forces to launch spell-casting property Little Charmers at North American retail.
From the mag: Weird Al Yankovic and The Jim Henson Company are set to turn the well-known songster’s bestselling books, My New Teacher and Me! and When I Grow Up, into a series for 4 to 7s. Weird Al gives Kidscreen the scoop.
Hasbro’s boys division continued to thrive, with sales up by 21% in Q4 and 20% for fiscal 2014, spurred largely by its Transformers and Marvel lines. Overall, the toyco posted a 1% rise in revenue to US$1.3 billion for the quarter.
Belgium-based International Merchandising, Promotion & Services has appointed London’s Rocket Licensing as the exclusive agent in the UK and Ireland for the Smurfs brand.
A new partnership between Scholastic UK and London-based SuperAwesome will see the publishing powerhouse tap into the world’s largest kids advertising network to find the next generation of authors and IP creators.