New York-based indie mobile developer Lima Sky, the company behind the Doodle Jump app, is collaborating with Crayola on a product placement campaign and a mobile crossover game that marries Doodle Jump with the crayon company’s design and play principles.
Barcelona, Spain-based Planeta Junior and L.A.-based DreamWorks Animation have forged an extensive multi-year television agreement across Italy, Spain, Portugal, Greece and Turkey.
UK indie producer Novel Entertainment’s Horrid Henry brand is partnering up with Digital Giving’s T-Shirt Booth app, which will allow kids to create their own bespoke shirts while generating funds for Magic Breakfast, a charity dedicated to ensuring every child starts the day with the right breakfast.
Though most of us probably tuned in to the Oscars last Sunday, a much smaller number was privy to the non-televised TOTYs – the toy industry’s own coveted awards – on February 15. Like the movies, companies with big names and big budgets traditionally dominate each category. But like last year’s darling Jennifer Lawrence or this year’s ingénue Lupita Nyong’o, it’s the newcomers that really capture everyone’s attention.