With its official launch this past weekend, Disney’s Playmation sets out to redefine a toys-to-life category that’s now worth US$4 billion at American retail. Disney Consumer Products & Interactive Media’s VP of strategy and business development lays out Playmation’s game plan.
As SVP of global consumer products, Mark Caplan will oversee and manage licensing, merchandising, location-based entertainment and interactive gaming efforts for Sony Pictures Entertainment’s most popular franchises.
If the 10 companies named to Disney’s 2015 Accelerator program show us anything, it’s that robotics and 3D printing are hot commodities. New startup Cannybots combines both of those elements, while putting an educational spin on a toy car that’s had plenty of Kickstarter backers sold to the idea already.
Entertainment One, which handles the pan-European licensing rights for Steven Spielberg’s feature film adaptation of The BFG, has signed licensees across apparel, bags, footwear, greetings, puzzles, wall art, gifting, confectionery and calendars.
Viz Media Europe has appointed UK agency Bulldog Licensing and German brand management company m4e to rep Japanese anime sensation Yo-kai Watch in the UK and German-speaking territories, respectively.
Wicked Cool Toys has landed the master toy license for the CG-refreshed series ALVINNN!!! and the Chipmunks from Bagdasarian Productions and OuiDO! Productions.
American Greetings Properties has changed its name to American Greetings Entertainment to emphasize the company’s focus on Care Bears and the development of other multiplatform characters and entertainment IPs.
A week after taking a controlling stake in Astley Baker Davies, eOne has added five new licenses to the robust Peppa Pig program. while master toy licensee Jazwares has extended its product range to include construction sets for the US and Canada.