Sporting a winner’s seal on a toy package is a great marketing tool. But being on a top product list doesn’t always guarantee a great product. Blogger Wendy Smolen asks what this all means for buyers who really really want to get the best toys possible.
Sesame Workshop is on-board to launch an app for the Tiggly Words learning system, which fuses physical toys and digital elements in play. Tiggly’s co-founder tells Kidscreen about opening the door to a branded partnership for the first time.
Marking the 90th anniversary of the first publication of Winnie-the-Pooh, Egmont Publishing has revealed that in October 2016 it is publishing The Best Bear in All the World, an official sequel to the original and its subsequent title The House at Pooh Corner.
Michael Smith, CEO of Yip Yap, thinks the last thing kids need is their own smartphone. So his startup designed a Bluetooth-enabled device that connects to parents’ phones instead. Smith tells iKids about Pipsqueak’s plans to face a crowded market through innovative hardware and software.
Preschool brand Peppa Pig contributed to a 42% rise in pre-tax profit for Entertainment One during the first half of the company’s fiscal year, and the franchise’s US$1 billion in retail sales are expected to double by 2020.