Following yesterday’s decision from the CRTC approving BCE’s roughly US$3.4 billion acquisition of Astral Media, BCE has released some details of its immediate next steps as the transaction moves toward a July 5 closing.
Canadian media regulator the CRTC has approved the revised bid by Bell Media-parent BCE to acquire Astral Media for roughly US$3.4 billion. The decision means Astral Media will be broken up, with significant parts of the company acquired by Bell Media, while other assets are picked up by competitors, including Corus Entertainment.
New York City-based Brandemonium has expanded its corporate offering to include a full service licensing division. The division, headed by president/COO Scott Shahmanesh, has already inked its first two deals with lifestyle brand Army Pink and girls skateboard brand All Girl Skate Jam.
Cleveland, Ohio-based American Greetings Corporation has promoted Sean Gorman to the post of president for AG Properties (AGP). He tells us all about AGP’s new licensees for classic IPs Strawberry Shortcake and Care Bears, and plans for brand-new Packages from Planet X.
Latin America licensing agency Tycoon Group has inked a deal with Rovio Entertainment to manage all licensing and merchandising rights for Angry Birds in Brazil.
The deal is an extension of the existing agreement that includes Mexico, Central America, Colombia, Venezuela, Ecuador and Peru.
Global Pursuit, a new worldwide consumer products licensing, marketing and brand equity company, has finalized a deal with United Talent Agency (UTA) to co-create licensing programs for pop star Gwen Stefani’s Harajuku Lovers and Harajuku Mini brands in Greater China.