Finland’s Rovio Entertainment has partnered with The LEGO Group to create a construction toy line that will launch next spring along with the global theatrical release of Sony’s The Angry Birds Movie.
New York-based licensing and branding agency Remarkable Brands, which launched last year under Stacey Reiner, has been named the exclusive worldwide licensing agent for Todd Goldman’s Tighty Whitey Brands, home of the Bear in Underwear picture book series.
The deal with Spin Master marks Masha and the Bear’s entry into the US retail market. The animated preschool series from Russia’s Animaccord Animation Studios also just landed a spot on Netflix US.
Marking a big leap in connected play products, Disney Consumer Products has rolled out Playmation, a toy line that blends physical and digital play using smart toys and wearables in a new way.
Licensing heavyweight Dan Romanelli and agency Jenerosity Marketing are overseeing a new global L&M program for the IP, while Lawless Entertainment is working on a TV series based on the collectible doll property.