Out of the Sandbox Blog
About the Author
Wendy Smolen is the cofounder of Sandbox Summit, an elite idea forum that explores the synergy between play and technology. She's been an astute player in the kids toy and media industry for nearly 20 years, testing, evaluating, and rating products for major publications and companies. However, her office is wall-to-wall toys, so she still refers to her business appointments as playdates.
Disclaimer: The opinions expressed in this blog belong solely to the author. Any questions/comments should be directed to its author, Wendy Smolen, and not Kidscreen.com/Kidscreen Magazine.
Weve all heard of The Mozart Effect. Millions of dollars of mostly baby products have been spawned by the research. Did you know that it was a study whereby college students who listened to Mozart tested better at mental origami tasks? Furthermore, the study has never been replicated. This is research for kids’ products? Amazing how much we take at face value.
This week, Claire Green, Sandbox Summit co-founder and president of Parents’ Choice Foundation, shares the magic of kids media conference Dust or Magic. Among the takeaways? Child development matters.
Carla Fisher, Founder of No Crusts Interactive, gave new meaning to the term “running text” when she released Stride & Prejudice last week. Within 24 hours, it was #14 in the Apple Education Store. I talked to her about the twists and turns she had to make to get it up and running.
What would you do if you knew everyone was watching you? That’s one of the questions probed in Dave Eggers’ new book, The Circle, a mashup of 1984 meets 21st century Silicon Valley. Technology in both its best and worst forms has made us a more transparent society.
I needed a fix. My friends were headed to MIP. I was in limbo waiting for two intriguing projects. So I decided to escape to the movies. For all we adults moan about screen time taking kids away from learning, we also know that play is how kids learn. I decided to justify that adage.
What makes something innovative? In planning for the 2014 Sandbox Summit, we discovered In This Together Media, a publishing venture that’s telling a different kind of story with its innovative creators, content, and business strategy. I recently spoke with co-founders Carey Albertine and Saira Rao.
This week, Claire Green, co-founder of Sandbox Summit and president of Parents’ Choice Foundation, takes a rather cockeyed look at the apps of the moment.
Play doesn’t really change. Toys and media may adapt to different platforms, but good toys, good stories and good concepts have the power to bridge generations in any form-digital or outdated.