Out of the Sandbox Blog
About the Author
Wendy Smolen is the cofounder of Sandbox Summit, an elite idea forum that explores the synergy between play and technology. She's been an astute player in the kids toy and media industry for nearly 20 years, testing, evaluating, and rating products for major publications and companies. However, her office is wall-to-wall toys, so she still refers to her business appointments as playdates.
Disclaimer: The opinions expressed in this blog belong solely to the author. Any questions/comments should be directed to its author, Wendy Smolen, and not Kidscreen.com/Kidscreen Magazine.
I recently asked a 20-something who’s running a startup a probing question and he answered, “Oh, that’s the $64,000 question.” Then he pondered, “Where did that expression come from? $64,000 won’t do me very much good.” Even small ideas need BIG money to reach the market. So where do you go to get funds? What must you absolutely—or absolutely not—do?
The ninth Sandbox Summit has come and gone. All attendees are safely back in their offices. Hopefully, some of the collaborative spirit of the conference has seeped into their worlds and webs and connected everyone in new ways. For those of you who missed it, here are just five of the lessons I learned from the two idea-packed days.
Claire Green, president of Parents’ Choice Foundation and co-founder of Sandbox Summit, spends more time than most playing with kids’ media. Here’s her playbook on what it takes to make a great educational app. It’s a lesson we should all learn.
The Federal Trade Commission recently revised COPPA, the Children’s Online Privacy Protection Act, to give parents greater control over the personal information that websites and online services can collect from kids under 13. To get the 411, I talked to Linnette Attai, founder of Playwell, a company that helps clients navigate the safety and privacy requirements for kids.
If you haven’t already done Vegas, Hong Kong, or Nuremberg this year, February in New York kicks off the kids’ show-and-tell season, with iKids, Kidscreen, Toy Fair, and Digital Kids all happening in the next two weeks. Here’s my personal planning playbook.