Hey, Digital Geek!
About the Author
Lianne Stewart is the owner and digital consultant at For Your Reading Pleasure, working with kids entertainment companies to navigate the digital landscape and determine strategies that meet their goals, quantify investments and reach ROI expectations.
This week’s blog looks at something that’s super cool for us in the entertainment industry. While it’s currently targeted to movie scriptwriters, it can potentially be used for anyone looking to create a compelling story. Amazon Storyteller automatically turns any uploaded movie script into a storyboard, complete with graphics, for free. So cool! And no, I don’t work for Amazon!
How many times do you go to a website on your phone and have to pinch and zoom to find what you need, or end up touching the “view full website” button? It used to be sufficient to create a mobile site that was a more simplified version of your desktop experience, but no more.
Do we need a digital strategist before we create a social media plan/new website/mobile app? OK, full disclosure, I AM a digital strategist – so you may think the first thing I’ll say is “Yes! Of course you need a digital strategist! Now give me some money!” But the fact is, sometimes you just need to take a step back and look at your online plans from a different perspective before considering engaging outside help.
I recently went to look at the iPad Mini at my local Apple Store. Three tables on display, each with about eight new devices for everyone to check out… but each brand new iPad Mini was being used – very enthusiastically – by children ages six to eight. It took about 10 minutes (when one parent dragged their child away) before I could pick one up – talk about stealing candy from a baby.
Have you heard of the term “content strategist”? I’m one. It’s someone who tears apart your website’s content piece by piece, taking out what’s not needed, highlighting what’s missing, and creating appropriate user flows based on your key audiences. But that’s not the hardest part. The hardest part of the job is helping the poor person who is charge of the daily content of that site.
How do I make a viral video? With two days worth of video content uploaded to YouTube every minute, it’s really challenging to create something that will become viral. There’s actually no guarantee that what you create will break through and become massive, but executives from YouTube have suggested there are some of the tips and tricks that can improve your chances.