Wendy Goldman Getzler
Strawberry Shortcake scores fast-food deal in Brazil
CONSUMER PRODUCTSWith Brazil currently ranked as the number-one global market for Strawberry Shortcake, the girl-skewing brand is the focus of a new QSR promotional campaign in a total of 450 Habib’s and Ragazzo restaurants across the country.
Hasbro signs with Shout! for My Little Pony Equestria Girls
CONSUMER PRODUCTS / TVHasbro Studios’ upcoming animated movie My Little Pony Equestria Girls will be distributed globally by Shout! Factory through DVD releases as well as a variety of digital distribution platforms.
Canadian youth screen industry celebrated at Awards of Excellence
iKIDS / INTERACTIVE / MOBILE / TV / WEBCanada’s Youth Media Alliance paid homage to the country’s producers and entertainers breaking ground in the field of children’s screen entertainment at its annual Awards of Excellence gala last night. Read on for winners across television and digital content categories.
Amazon moves ahead with three kids original series
iKIDS / INTERACTIVE / TV / WEBAmazon is officially entering the original programming race after using customer feedback to whittle down 14 pilots to five full series, three of which are the children’s titles Annebots, Creative Galaxy and Tumbleaf.
Chello Zone builds Russian presence through preschool channel
TVChello Zone’s global children’s channel JimJam is launching on Russia’s biggest satellite TV operator, Tricolor TV, which currently boasts 30 million subscribers.
Burger King backs Beyblade
CONSUMER PRODUCTSThe boy-skewing Beyblade battling toys will be made available at more than 11,000 Burger King locations worldwide, following an enhanced deal between the QSR, Nelvana Enterprises and d-rights.
Nickelodeon welcomes back Layla Lewis, promotes Shannon Friedrichs Higdon
PEOPLE MOVES / TVViacom International Media Networks has made two significant appointments, with Layla Lewis re-joining the company as VP of content acquisitions for Nickelodeon and Shannon Friedrichs Higdon being promoted to VP of content and brand management for Nickelodeon International.
Polaroid’s kids tablet to feature Toon Goggles content
GEAR / iKIDS / INTERACTIVE / MOBILE / TVThe five-month-old Polaroid kids tablet will play home to a new free app that provides access to Toon Goggles’ kid-safe online programming.
Zodiak Kids saddles up for more cross promotions
TVWith a summer-long Versailles promotion in the works for its Totally Spies brand, Zodiak Kids CP Paris is now taking The Saddle Club (Grand Galop) to three equestrian events across France.


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