Wendy Goldman Getzler
The BabyCenter study, which examined the usage of mobile devices, the internet and social media among one- to nine-year-olds, finds that 80% of parents allow their kids to use their smartphone or tablet, and 65% of kids start using their parents’ devices before age three.
Who knew that girls want the funny stuff, while boys crave personalization? When it comes kids, preconceived notions about their playtime are from universal. New PlayScience research analyzes and debunks gender perceptions in the interactive space.
Star Wars and Jurassic World products propelled a 24% hike in revenue within Hasbro’s boys division, while sales of girl-centric toys dropped by 28% due to soft Furby and My Little Pony sales.
The most recent data coming out of mobile tracking service App Annie offers a clear picture of what exactly preschoolers are consuming on mobile devices – and the answer bodes well for those in the TV and video content production business.
In line with predictions recently revealed by Toys ‘R’ Us, online retail powerhouse Amazon boils down this year’s top trends to STEM, dinosaurs, Star Wars gear and retro toys, and the company has turned to its experts – and data – to curate a list of more than a thousand toys.
Nickelodeon is turning the dial back to 1971 to revive H.R. Pufnstuf characters in a special based on Sid & Marty Krofft’s new preschool series Mutt & Stuff, which has also been greenlit for 20 more eps.