Wendy Goldman Getzler
Mattel, the world’s largest toy company, has created a new streamlined marketing and creative division that will span the company’s global portfolio of consumer brands, and former Barbie GM Richard Dickson will be leading the charge as chief brands officer.
Global sales currently make up roughly half of Mattel’s total annual revenue, and in looking to strengthen its presence in emerging markets throughout Asia, Europe and Latin America, Mattel has appointed company vet Tim Kilpin as EVP of international.
Former HIT Entertainment exec Stacey Reiner has launched her own licensing and branding agency, New York-based Remarkable Brands, hitting the ground running by signing two new properties, Lovi & Dovi and UndieBabies from California-based Inoochi.
If the global success of open-ended games like Minecraft have taught the kids digital media community anything, it’s that creativity knows no bounds. At least that rings true when it comes to the latest stats from analytics database App Annie, which shows that Dr. Panda’s Toy Cars from TribePlay is currently the number-one educational iPad app across nearly every country listed on its dashboard.
Mr. Snuffleupagus is the latest character to go where few have gone before: 3D printing powerhouse MakerBot has picked up Sesame Street as its first global licensed brand.