Wendy Goldman Getzler
Finland-headquartered Angry Birds creator Rovio Entertainment, whose consumer products business accounts for nearly half of its total revenue, is beefing up its global consumer products licensing team with the help of former Mattel, DreamWorks and Warner Bros. execs.
For millions of preschoolers, 12 minutes could be all it takes to learn a new word or two. That’s how long the average tot is spending on Endless Alphabet, the popular app from San Francisco-based mobile startup Originator. The self-funded and profitable company of five is led by CEO Rex Ishibashi, who gave iKids a lesson in both analytics and staying ahead of the curve in an overly crowded educational app market.
Saban Brands Israel (SBI) has been appointed the consumer products licensing agent for DreamWorks Animation’s feature film and TV properties in the areas of merchandise, retail and publishing.
A fourth season of family comedy Jessie has been ordered by Disney Channel, which is set to bow the series in January 2015.
Recent financial reports from Mattel and Hasbro show that girls are heavily influencing company sales, and now a new NPD report shows that millennial women are the most powerful buying segment for the industry, accounting for 26% of all American toy sales.