Turner bolsters its kids presence in India

Although its eight-year-old Cartoon Network India feed currently beams into 18 million homes and corners around 50% of the market’s kids advertising dollars, Turner Broadcasting International still sees more untapped potential in India, where roughly 10% of the country’s 1.03-billion population was under the age of six when the last national census was taken in March 2001. To tap into that burgeoning demo, Turner launched a new 24-hour, English-language kids channel called Pogo in January to complete its Indian kids entertainment package.

March 1, 2004 Ritesh Gupta