In case you thought that the app business was the realm for small independent developers with a good idea and a dream, a quick survey of App Annie’s top 50 grossing kids app rankings might just change your mind. Not unlike the traditional toy shelves, the app market for kids is dominated by big name licensors.
American Greetings Properties, the IP and outbound licensing division of American Greetings Corporation, has announced a new Brazilian line of Strawberry Shortcake makeup aimed at girls ages five and up.
Nickelodeon has promoted Sharon Cohen to EVP of partnership marketing for the Nickelodeon Group. The announcement was made today by Pam Kaufman, chief marketing officer and president of Consumer Products, to whom she will continue to report.
New York-based Sesame Workshop has forged a deal with US company Redan Publishing to launch a branded Fun To Learn magazine.