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Ed Kirchdoerffer

Contact Ed by sending an email to ekirchdoerffer@brunico.com

Articles by Ed Kirchdoerffer

News

Cable commitment spells blue skies for U.S. preschool producers

NEWS

As Teletubbies continues to reap the ancillary rewards of being the current hot tot tube property, globally, the TV industry is stepping up preschool production in hopes of launching the next big hit. We examine four international preschool scenes-France, the U.K.,…

July 1, 1999 Ed Kirchdoerffer


News

Disney casts Lord of the Apes to swing a summer hit

NEWS

The jungle has been good to Disney, as proven by such hits as The Lion King and George of the Jungle, and Disney hopes the third time around will be successful as well….

February 1, 1999 Ed Kirchdoerffer


News

Keeping up with today’s kids

NEWS

Delivering messages that a brand is fun, cool and relevant to an exact age group through a proper media mix is the key strategic challenge that advertising agencies face when devising children’s campaigns….

January 1, 1999 Ed Kirchdoerffer


News

PBS grows preschool development projects with seed money

NEWS

PBS will use US$11 million of its newly injected federal funding as seed money for two new initiatives in the early childhood area that will focus on teaching adults how to nurture children’s development at the preschool level, and for new…

December 1, 1998 Ed Kirchdoerffer


News

PBS aims to redefine itself in the onslaught of new kids competitors

NEWS

Reports of PBS’s demise have been greatly exaggerated, but the U.S. pubcaster faces formidable challenges that require it to think more like a commercial network, while not compromising its rigid curriculum standards for children’s shows….

November 1, 1998 Ed Kirchdoerffer


News

Looking down the road

NEWS

Thirty years ago, a bunch of people got together and thought that they were about to take a year out of their lives to do an interesting television program before returning to the real world….

November 1, 1998 Ed Kirchdoerffer


News

CTW Timeline

NEWS

Spring 1968:…

November 1, 1998 Ed Kirchdoerffer


News

The word on the Street

NEWS

After 30 years, even the best roads could use a resurfacing. Throughout its long run, Sesame Street has constantly tinkered with its format, adding characters and expanding the neighborhood in order to stay relevant with children….

November 1, 1998 Ed Kirchdoerffer


News

Promoting local cultures through international co-productions

NEWS

Returning home from Europe, David Britt, CTW’s president and CEO, was walking through Kennedy Airport in New York when he overheard two Germans behind him comment on the Sesame Street bag he was carrying, ‘Look, they have it over here too.’…

November 1, 1998 Ed Kirchdoerffer


News

Connecting to kids beyond the TV

NEWS

It’s called Children’s Television Workshop because it started out as a TV entity, but CTW learned early on that it was important to connect with kids and parents in as many ways as possible. Today, in addition to its TV programs,…

November 1, 1998 Ed Kirchdoerffer

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