Ed Kirchdoerffer
Cable commitment spells blue skies for U.S. preschool producers
NEWSAs Teletubbies continues to reap the ancillary rewards of being the current hot tot tube property, globally, the TV industry is stepping up preschool production in hopes of launching the next big hit. We examine four international preschool scenes-France, the U.K.,…
Disney casts Lord of the Apes to swing a summer hit
NEWSThe jungle has been good to Disney, as proven by such hits as The Lion King and George of the Jungle, and Disney hopes the third time around will be successful as well….
Keeping up with today’s kids
NEWSDelivering messages that a brand is fun, cool and relevant to an exact age group through a proper media mix is the key strategic challenge that advertising agencies face when devising children’s campaigns….
PBS grows preschool development projects with seed money
NEWSPBS will use US$11 million of its newly injected federal funding as seed money for two new initiatives in the early childhood area that will focus on teaching adults how to nurture children’s development at the preschool level, and for new…
PBS aims to redefine itself in the onslaught of new kids competitors
NEWSReports of PBS’s demise have been greatly exaggerated, but the U.S. pubcaster faces formidable challenges that require it to think more like a commercial network, while not compromising its rigid curriculum standards for children’s shows….
Looking down the road
NEWSThirty years ago, a bunch of people got together and thought that they were about to take a year out of their lives to do an interesting television program before returning to the real world….
The word on the Street
NEWSAfter 30 years, even the best roads could use a resurfacing. Throughout its long run, Sesame Street has constantly tinkered with its format, adding characters and expanding the neighborhood in order to stay relevant with children….
Promoting local cultures through international co-productions
NEWSReturning home from Europe, David Britt, CTW’s president and CEO, was walking through Kennedy Airport in New York when he overheard two Germans behind him comment on the Sesame Street bag he was carrying, ‘Look, they have it over here too.’…
Connecting to kids beyond the TV
NEWSIt’s called Children’s Television Workshop because it started out as a TV entity, but CTW learned early on that it was important to connect with kids and parents in as many ways as possible. Today, in addition to its TV programs,…

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