Duncam Hood
Edgy animation delivers anti-drug creed
NEWSMarketer: The Office of National Drug Control Policy/The Partnership for a Drug-Free America-Bea Bartolotta, deputy director, youth-targeted creative, PDFA…
Big G promos cast web as virtual big box
NEWSMarketer: General Mills Snacks Unlimited-Andrea Arlich, promotion planner, kid snacks; John Koehler, assistant marketing manager, Fruit Roll-Ups; Adrienne Klembara, marketing assistant, Gushers; Soma Jurgensen, senior promotion planner; Virginia Brown, marketing assistant; Heather Kouri, marketing analyst; Kate Fabienke, assistant promotion manager, premiums…
Lively Hoobs push touts new tot slot for Channel 4
NEWSLaunching a new preschool show in the U.K. is a bit like selling ice to Eskimos-it’s a tough sell when your customers are already surrounded by the stuff. From the BBC’s Teletubbies and Tweenies to HIT’s Bob the Builder and Jim…
Cow and Chicken creator follows Feiss-ty characters to hit
NEWSKidScreen checks in with top kid creatives about the keys to clicking with kids
California-based kid cartoon creator David Feiss is best known for his Cartoon Network shows Cow and Chicken and I.M. Weasel. He’s planning to expose millions more kids…
Aussie creator fills Gloria’s House with people we know
NEWSAs a 30-year-old directing her first animated series, Australia’s Jo-Anne Boag isn’t a big name in the industry, but the distinctive visual style of Energee Entertainment’s Gloria’s House is already turning heads. At press time, she was trying to pump out…
Persistence makes books into TV series
NEWSFanny Joly has been writing books for French kids and teens for over 15 years, but she’s just now breaking into TV. The 10-book series HTMtel Bordemer (Seaside Hotel) was recently optioned by Paris-based Tele Images, and a 52 x 13-minute…
EM.TV saga shakes up global kids biz
NEWS‘EM.TV was always a high flyer.’ Thus begins spokesman Michael Birnbaum’s explanation of the extraordinary saga EM.TV & Merchandising has undergone during the past 12 months: The company has both climbed to unbelievable heights, with the acquisition of The Jim Henson…
Saatchi brands cereal insanity for Poland
NEWSMarketer: Cereal Partners Worldwide (a joint venture between General Mills and Nestlé)-Todd Huntley, marketing manager
Agency (Europe): Saatchi & Saatchi, London-Scott Buckley, regional account director; Blair Meyler, account executive
Agency (U.S.): Saatchi & Saatchi, New York-Dave Shea, creative director/copy; Jacques Dufour,…
4Kids says Pokémon’s not dead yet
NEWSCarlin West is on the defensive. As senior VP of marketing and communications for Pokémon licensing agent Leisure Concepts Inc. (a division of 4Kids Entertainment), West has been enduring rumors of Pokémon’s demise. Rumors she says are greatly exaggerated. ‘It’s not…
Y2K campaigns bigger, faster and fewer
NEWSThe traditional kid marketing spend was flat to down, non-traditional companies opened up new categories, and a more fragmented media landscape saw fewer but bigger multiplatform campaigns. That’s the kind of year it’s been in kids marketing.
Overall, those in the…
The definitive kids ent resource.Photos
Kidscreen Summit 2010 -