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Allison Dunfield

Contact Allison by sending an email to adunfield@brunico.com

Articles by Allison Dunfield

News

Boy-crazed alien she-devils spur licensing interest

NEWS

Property: Tenchi Muyo!…

June 1, 2000 Allison Dunfield


News

C’est What?

NEWS

As you cruise the booths at this year’s licensing show, keep your eyes peeled for KidScreen’s June ‘bizarre concept’ picks. They are, in order of curiosity:…

June 1, 2000 Allison Dunfield


News

Link drumming up support for Hamilton Mattress

NEWS

U.K.-based Link Licensing is working with Denmark’s Egmont Imagination and Bristol-based Harvest Films to bring the story of an aardvark and his caterpillar companion to life with a wide-ranging, worldwide licensing and merchandising program….

June 1, 2000 Allison Dunfield


News

Bringing back the property that sizzled, then fizzled

NEWS

An established trend in the licensing world in the past few years is bringing back a retro property. Wherever you look, old properties such as Universal Studios’ upcoming Rocky and Bullwinkle flick are being introduced to new audiences, because those in…

June 1, 2000 Allison Dunfield


News

Smiley gains legs, arms and a whole new audience

NEWS

Reviving properties isn’t limited to those born of television series. In the case of U.K.-based Smiley Licensing, which took over the licensing of the happy face from French company License Smile three years ago, relaunching a property often means pretty much…

June 1, 2000 Allison Dunfield


News

Artisan Consumer Products seeks licensees for unusual bear

NEWS

Artisan’s newly formed licensing division is hoping to make new property The Tangerine Bear, based on a book published by HarperCollins in 1997 and written by mother and son Betty and Michael Paraskevas, a seasonal licensing sensation….

June 1, 2000 Allison Dunfield


News

JAKKS Pacific unleashing Pound Puppies program

NEWS

The Pound Puppies are another property loping down the comeback trail, in hopes of leveraging the popularity of an original toy that still exists in recent memory and possibly still haunts the clearance bins of some discount toy chains. JAKKS Pacific…

June 1, 2000 Allison Dunfield


News

Merger mania leaves mid-tier licensors scrambling for platforms

NEWS

The year 2000 may well go down in history as the pinnacle of merger-madness. Right before the turn of the century, the world’s largest entertainment company was formed with the US$167-billion Time-Warner/AOL deal, followed by Viacom’s merging with CBS. Meanwhile, over…

June 1, 2000 Allison Dunfield


News

Licensing business hits the Web

NEWS

No longer just a way to waste time in on-line casinos or chat rooms, the Internet is quickly becoming a meeting place for licensors and licensees to meet and do business via special sites….

June 1, 2000 Allison Dunfield


News

Nick grants worldwide master toy to Mattel

NEWS

In a surprising move last month, Nickelodeon and Mattel entered into a multiyear exclusive agreement giving Mattel master toy status for all new Nick properties outside of the U.S. and in any new markets for existing Nickelodeon properties….

June 1, 2000 Allison Dunfield

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