Kidscreen Staff
Articles by Kidscreen Staff
Kidscreened
- Coca-Cola officially freshens marketing campaign with teen-driven digital experiences (AdWeek)
- Lego builds its own school that will focus on inquiry-based learning (The Telegraph)
- The Aereo Web video service continues its TV-Land shakeup with Boston expansion (The Boston Globe)
- Disney goes back to the past with Mickey (Los Angeles Times)
Kidscreened
- Is Netflix ditching its deals with major networks? (Los Angeles Times)
- And continuing the clash of new versus old, YouTube sees victory in longtime suit with Viacom (Los Angeles Times)
- Older generations may be flocking to social networks, but kids still trump adults in number of online friends (TechCrunch)
- Computer addiction is real and it can affect the really young. Enter the digital detox. (The Telegraph)
Kidscreened
- Amazon Studios’ first six kids TV pilots are up and getting reviewed on US service Amazon Prime. Check out their progress… (Amazon.com)
- …And so far, Amazon’s original series are already the most-watched content on the video service (TechCrunch)
- Just as China opens up to Hollywood, consumer tastes seem to be turning to locally produced movies (New York Times)
- How do you measure the impact of Netflix’s original series House of Cards when its ratings remain a mystery? (All Things D)
Kidscreened
- Creative marketing campaigns are great when it comes to promoting apps, but cash – and plenty of it – is often king (The Wall Street Journal)
- Money, it seems, has increasingly become the driving force in modern superhero plotlines (The Guardian)
- Amazon goes big with its own app distribution business, expanding to nearly 200 countries (TechCrunch)
- A new Netflix-esque eBook service brings new meaning to electronic children’s books for one industry expert (Forbes)
Kidscreened
- On Max Steel and Mattel’s digital embrace (Forbes)
- Meanwhile, broadcasters – and traditional media outlets in general – must adapt to the age of disruptive media or be defeated by it (Net News Check)
- Is there such a thing as Star Wars overload? Disney to release one film every year starting in 2015 (Entertainment Weekly)
- How great storytelling is intrinsic to Google product success (Advertising Age)
Kidscreened
- Can today’s toys boost future math and engineering skills among girls? (The Wall Street Journal)
- Wake-up call: A full 89% of 18-to 24-year-olds check their smartphones within 15 minutes of waking up (eMarketer)
- A new content-laden children’s social networking site emerges in India (The Economic Times)
- Large retailers rely on big data for survival (CNBC)
Kidscreened
- How licensing is the main piece to Lego’s toy world domination (AdWeek)
- Nintendo closes six Wii channels in effort to put all hands on its new Wii U (The Next Web)
- Facebook to weave entertainment data into its social fabric (Variety)
- Youngsters among the cohorts sharing 150 million Snapchat images every day (TechCrunch)
Kidscreened
- What’s with the Disney layoffs? Transmedia expert Jeff Gomez weighs in (Business Insider)
- On a roll: YouTube sensation Jenna Marbles and her power over teenage girls (The New York Times)
- Potty humor-laden Captain Underpants tops American Library Association’s annual list of most challenged books (The Guardian)
- How the introduction of cameras could change the face of measuring TV ratings (Time)
Kidscreened
- New Mexican Barbie comes along with some controversy (The Toronto Star)
- Would you put your money on a new Justin Bieber-backed prepaid debit card for teens? (The New York Times)
- Tablets aren’t rendering computers obsolete, but they are certainly contributing to a contraction in the PC market (AllThingsD)
- UK officials investigate whether free children’s apps are too commercially aggressive (PC World)


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