llamallama
Consumer Products

Genius Brands’ Q3 revenue jumps 563%

The prodco pegs the massive uptick on delivering Llama Llama's second season to Netflix and the continued success of Rainbow Rangers on Nickelodeon.
November 18, 2019

Genius Brands International’s animated preschool series Llama Llama¬†(pictured)¬†gave the company a massive boost in Q3 this year.

Earnings from the show’s second season delivery to Netflix in September were largely responsible for GBI increasing its revenue 563% to US$3.5 million in Q3 2019, from roughly US$523,000 in the year-ago period.

The Llama Llama bump, coupled with revenue from the delivery of Rainbow Rangers season one to Nickelodeon in Q1, also helped boost GBI’s revenue for the nine months ending September 30, 2019 to US$5.2 million versus approximately US$693,000 for the same period last year.

Based on the bestselling book series by author and illustrator Anna Dewdney, Llama Llama season two was greenlit by Netflix in June 2018. The new episodes and specials will bow on the SVOD this month.

Meanwhile, Nickelodeon ordered a new season of Rainbow Rangers in April and recently upped the show’s broadcast presence on Nick Jr. to three time slots per day, six days a week with a new premiere ep launching every Sunday.

GBI’s Q3 results come amid a busy growth period for the company. It recently secured a co-production partnership with Alibaba’s Chinese video streaming platform Youku for its new animated series Stan Lee’s Superhero Kindergarten starring Arnold Schwarzenegger. The pact will also see Alibaba distribute, promote, and oversee the IP’s consumer products and merchandising licensing in China. GBI is currently in discussion with US partners for the brand and expects to announce a master toy partner and tentpole licensees in the coming weeks, according to a Q3 statement from the company’s chairman and CEO Andy Heyward.

More than 450 products inspired by Rainbow Rangers and Llama Llama began rolling out in Q3 in the lead-up to the shows’ premieres.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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