Kids VOD platform Azoomee is partnering with smart TV-focused distributor Foxxum. Through the partnership, the Azoomee platform launches today on the connected television sets from manufacturers including Vestel, Panasonic, Toshiba, Polaroid and Hitachi. The educational streamer will roll out to Apple TV, Samsung and LG in the future, but official release dates haven’t been announced yet.
Azoomee is an ad-free, subscription-based streaming service aimed at kids four and up. The platform has been steadily growing its catalogue in the past few months to draw viewers as SVODs continue to battle for eyeballs in the ongoing streaming wars. In September, the platform picked up all three seasons of live-action educational series Do You Know? (75 x 15 minutes) and 50 x 11-minute animated series Addison, both from Toronto-based distributor Portfolio Entertainment. In that same month, the SVOD picked up the 3D-animated series Dr. Panda (39 x seven-minutes) from Dublin-based 9 Story Distribution International. Then in October the platform acquired 2D-animated series Urban Tails (52 x two minutes) from Irish distributor Monster Entertainment.
Smart TVs have also become an important battleground in the streaming wars, with 28% of kids in the APAC region saying it’s their favorite device, according to market research firm TotallyAwesome’s Kids Digital Insights 2019 annual survey. On top of this, 74% of kids are using smart TVs to watch content, The University of Sheffield, Dubit and BBC Children’s found.