MGM_Addams_Family
Consumer Products

Market Mashup: Disney, CPLG, Nickelodeon

CKN Toys is getting a preschool series, Lagardère takes Penny on M.A.R.S global, Marvel gets new products, and European licensees visit The Addams Family.
October 1, 2019

It’s market season and the deals are flowing fast. We’ve got you covered with updates on some of the biggest stories in the industry. 

Nickelodeon has entered into an exclusive multi-territory agreement with popular YouTube channel CKN Toys (13.4 million subscribers) to develop original content for Nickelodeon-branded linear and digital platforms. Under the agreement, Nick will develop and produce an exclusive short-form preschool series for Nickelodeon and Nick Jr. The yet-to-be-named series will be produced by Nick Australia and feature eight-year-old kidfluencer Calvin and his three-year-old brother Kaison, who are best known for unboxing and testing out toys in their videos. The agreement was created and brokered by CKN’s worldwide licensing agency Haven Global, which is also going to partner with Viacom Nickelodeon Consumer Products across multiple territories for the new series.

Milan-based prodco 3zero2 has closed a distribution deal for its tween-skewing live-action series Penny on M.A.R.S. (26 x 22 minutes) with France’s Lagardère Studios Distribution. Produced by Piero Crispino for 3Zero2 in collaboration with The Walt Disney Company Italy and Rai, this is the first time the series has been available on the international market. Targeting kids eight to 14, the dramedy tracks Penny, who is secretly the daughter of a famous pop star, as she makes her way in the competitive and exclusive performing arts school M.A.R.S.  The series debuted in Italy on Disney channel in May 2018 and a third season is in production.

On the licensing front, Disney is skating out with a robust consumer products program for Walt Disney Animation Studios’ upcoming film Frozen 2. New products, including apparel, accessories, footwear, toys, costumes, bedding, home décor, electronics, activities a digital game and books, are rolling out onto shelves on October 4 ahead of the film premiere Nov 22. Alongside a new Spotify playlist, starting tomorrow more than 200 influencers from 30 countries will take to their social sites to promote the new products.

In other Disney news, Marvel has teamed up with Japanese brand MINISO to launch new superhero-inspired products in four stores across Brazil on October 12. The retailer will roll out cups, notebooks, key chains, food containers and after the initial release, the products will be available in other Brazilian stores.

Finally, London-based licensing agency CPLG has secured a number of European licensees for MGM’s upcoming animated film reboot The Addams Family (pictured), which arrives in theaters October 11 2019. New partners to the table include, Smiffy’s (dress up), Rose (confectionery), Aykroyds & TDP (nightwear), Global Brands Group (apparel), Park Agencies (daywear), EMP, (apparel), My Other Me Fun Company (dress up), Ciao (dress-up, party goods), Echo and Negroni Golsino (delicatessens). Based on the popular New Yorker comics by Charles Addams, the upcoming animated action-comedy film sees the eccentric and quirky family face off against a reality-TV host, while also preparing to host their extended family.

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Online writer for Kidscreen. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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