Bucking the “plus” naming trend Apple and Disney used for their new streaming services, NBC Universal is dubbing its upcoming SVOD “Peacock,” after the company’s iconic logo.
Though the bulk of Peacock’s initial slate of acquired, original and vault programming consists of TV and movie content for grownups—including popular comedy The Office, a reboot of sci-fi series Battlestar Galactica and classic features Jaws and A Beautiful Mind—it will feature kids and family content mostly thanks to Comcast-owned DreamWorks Animation.
Peacock will join upcoming streamers Disney+, Apple TV+ and WarnerMedia’s HBO Max to do battle with established SVOD giants Netflix and Amazon. The announcement of Peacock comes just a week after Apple revealed details of its direct-to-consumer offering, which launches November 1 for US$4.99.
When will Peacock roll out?
The service is expected to launch in April 2020.
How much content will be included?
Peacock will have more than 15,000 hours of programming.
How much will it cost?
According to NBCU, details on Peacock’s pricing and distribution will be announced closer to its launch date, but it will be both advertising and subscription supported.
What will be offered for kids and family content?
Though NBC-owned US kidcaster Universal Kids shifted its programming strategy in June by halting commissioning or creating original content (shows that potentially could have been offered on Peacock), the company is banking on its longstanding relationship with DreamWorks to offer both original and library TV and film content.
On the movie front, DreamWorks Animation (How to Train Your Dragon, Kung Fu Panda, Shrek) will create original family-friendly content for Peacock. Universal Pictures plans to develop original films and animated series, too, but titles are yet to be announced. DWA TV chief Peter Gal previously confirmed with Kidscreen that DWA TV also expects to produce shows for the service. New DWA TV series Fast & Furious: Spy Racers, Jurassic World: Camp Cretaceous and Dragons Rescue Riders are yet to be confirmed for the platform.
For young adult content, the streamer has greenlit One of Us Is Lying, a limited series based on the New York Times best-selling YA mystery-thriller by Karen M. McManus.
As for live-action comedies, Peacock has tapped Emmy Award-winning comedy writer Tracey Wigfield (30 Rock) to reboot popular ’90′s series Saved by the Bell, which will see the return of a few original cast members, including Elizabeth Berkley and Mario Lopez. Actor Soleil Moon Frye is also set to reprise her role as Punky Brewster in a remake of the hit same-name series from the ’80′s.
Will it commission original content?
Its unclear as of yet if the SVOD will take new original content pitches.
Why is it called Peacock?
The name is on-brand for the channel, which has long-used the colorful peacock feathers for its logo.