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Consumer Products

Which toys made Amazon’s top-100 list?

The e-commerce giant is banking on the popularity of animals and STEM this holiday.
September 6, 2019

‘Tis the season of gifting already, so Amazon has unveiled its list of the top-100 toys and games for this holiday season. The e-commerce retailer’s “2019 Holiday Toy List” leans heavily on tech toys and the perennial appeal of animals.

Unsurprisingly for the tech giant, 13 connected toys made the list, including Learning Resources’ Botley the Coding Robot Activity Set, the Fire 7 Kids Edition Tablet and the Fisher-Price Code ‘n Learn Kinderbot.

Meanwhile, a few animal-themed playthings on the list are exclusive to Amazon, including FurReal’s Furreal Plum the Curious Panda (pictured) and Playskool’s Poppin’ Pals Pop-up Activity Toy. Filling out the animal offerings are Barbie’s Dreamtopia Brush ‘n Sparkle Unicorn, Melissa & Doug’s Turtle Ball Pit, Wildluvs’ Juno My Baby Elephant and PAW Patrol’s Super Paws Transforming Mighty Pups Jet Command Center.

The list is curated by a team of experts with the goal of highlighting new, potentially best-selling and popular toys, according to Amazon.

with a sales spike of 3.4 times the category average. Black Friday, on the other hand, produced a sales spike of 2.3 times the category average. Amazon did not disclose revenue from the 2018 shopping holiday, but reported that customers ordered more than 180 million items over the five days starting with Thanksgiving and through Cyber Monday.

Amazon’s importance in the toy market has been rapidly growing in the US and UK in the wake of Toys “R” Us shuttering. This past June, Dublin-based e-commerce performance analytics platform Profitero found that the retail giant is the first stop for shoppers looking for games and toys and there was a 2.3 spike in toy sales during Black Friday 2018, followed by a 3.4 spike on Cyber Monday. Amazon is also the top spot for kids e-commerce spending in the UK, according to a Kids Insights’ survey this summer.

The full list of toys can be viewed on Amazon’s website and some of the other toy offerings include:

  • Minnie Walk & Dance Unicorn
  • Disney Pixar Toy Story 4 Buzz Lightyear Armor Pack
  • Mattel’s Pictionary Air
  • L.O.L. Surprise! O.M.G. Swag Fashion Doll
  • Hot Wheels id Smart Track Kit
  • WowWee’s Pinkfong Baby Shark Official Song Puppet
  • Crayola Super Art Coloring Kit
  • Learning Resources Coding Critter
About The Author
Online writer for Kidscreen. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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