Peppa-Family
Consumer Products

Hasbro to acquire eOne

The global entertainment company will take ownership of hit kids IPs Peppa Pig and PJ Masks.
August 22, 2019

Global entertainment and toy company Hasbro has entered an agreement to acquire Entertainment One for US$4 billion. The acquisition is expected to close in Q4 2019.

Hasbro will take ownership of the company’s entire film and TV production slate, which includes hit kids IPs Peppa Pig (pictured) and PJ Masks. The toymaker plans to move a significant portion of eOne’s toy business in-house.

eOne executives are set to join the Hasbro team, and the merged company would also include eOne’s network with offices in Toronto, LA and London, among others.

“Hasbro’s portfolio of integrated toy, game and consumer products will further fuel the tremendous success we’ve achieved at eOne,” eOne’s CEO Darren Throop said in a statement.

Hasbro plans to finance the acquisition with the proceeds of debt financing and approximately US$1 billion to US$1.25 billion in cash from equity financing. The transaction has been approved by both Hasbro and eOne’s boards and is subject to regulatory approvals, the approval of eOne shareholders and the Ontario Superior Court of Justice.

Three years ago, eOne was the subject of a number of takeover rumors, including a confirmed bid from ITV, which proposed to buy the company for  US$1.2 billion (£1.03 billion). In a note sent to shareholders at the time, eOne said the proposal “fundamentally undervalues the company and its prospects.” ITV subsequently withdrew the proposal.

Entertainment One’s revenue fell 9% to US$1.19 billion in fiscal 2018, as continued growth in its family and brands business (driven by Peppa Pig and PJ Masks) was offset by reduced revenue on the film side. Hasbro, meanwhile, saw significant growth in Q1 and Q2 2019 due to strength in its entertainment, licensing and digital segment.

 With files from Elizabeth Foster. 

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