Apple is upping its promised content spend to US$6 billion, from US$1 billion, for Apple TV+, according to reports from The Financial Times. If accurate, this will propel the new streamer ahead of the streaming competition in terms of dollars spend on original content globally, according to London-based market research firm Ampere Analysis. If Apple keeps this spending up on an annual basis, it will join the ranks of linear buyers Disney/Fox, NBCUniversal/Comcast/Sky and ViacomCBS as major original spenders.
So far, the only kids shows that Apple TV+ has announced a greenlight for include a partnership with Sesame Workshop for live-action and animated series as well as one based on puppets. The first of which is a show about coding entitled Helpsters (pictured) starring a puppet named Cody. The tech giant is also working with DHX Media on exclusive new Peanuts content. First up is animated series Snoopy in Space set to debut this fall.
Netflix, meanwhile, is rapidly increasing its original product spend, but still only at an estimated US$2.4 billion in 2019, according to Ampere.
As Apple, Disney, NBCUniversal and WarnerMedia all gear up to launch their SVODs in the next year, Ampere Analysis broke down how much each media giant has said it will spend on content.
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