Dungeons and Dragons
Consumer Products

Asmodee is ready to play with Lion Rampant

The gaming company, which publishes Ticket to Ride in Canada, has acquired the local distributor, which counts D&D and Magic: The Gathering among its portfolio.
August 13, 2019

Asmodee Canada has acquired fellow Canadian company, games distributor Lion Rampant Imports, in a deal that closed August 8. The Quebec division of Asmodee Group publishes a stable of games in Canada, including Catan, Pandemic and Ticket to Ride. Ontario-based Lion Rampant distributes a number of games in the country, including Magic: The Gathering, Codenames and Dungeons & Dragons (pictured).

Asmodee Canada announced it will use Lion Rampant’s e-commerce platform to update its customer service experience and increase accessibility to its products through a larger sales force and the locations of each facility. Asmodee CEO Jayson Pickford will continue to lead the company, while Ross Fleming, previously Lion Rampant’s president, will serve as director of Lion Rampant. Additional changes include Lion Rampant’s COO Rose Kriedemann leaving the company, while Asmodee Canada’s director of finance Patricia Mainville was upped to VP of finance. Gabrielle Smits, formerly with FedEx Supply Chain, is joining the Asmodee team as human resources director.

In a statement Pickford said the two companies complement each other nicely as Asmodee shows strength in Quebec and with major retailers nationwide, while Lion Rampant is a leader in Western Canada and within the hobby segment. Asmodee Canada’s head office will continue to be located in Rigaud, Quebec.

The acquisition comes as gaming properties continue to inspire new consumer products and content. Corus Entertainment’s Nelvana recently signed on as global licensing agent for Monomi Park’s Slime Rancher gaming property, with an initial focus on toys, publishing, apparel and accessories. Studio MDHR’s video game property Cuphead, meanwhile, is set to be a new animated series on Netflix.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com

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