WarnerMedia’s upcoming SVOD service HBO Max has named its executive team, which will be led by TNT, TBS and truTV’s president Kevin Reilly as chief content officer. He will report to chairman of WarnerMedia Entertainment and direct-to-consumer Robert Greenblatt.

The original programming team, tasked with building content that targets young adults, kids and families, expects to have more than 10,000 hours of content when the service launches in spring 2020. That team is led by Sarah Aubrey (pictured) as head of original content, who reports to Reilly.

Her team is comprised of the previously announced content execs, including EVP of original comedy and animation Suzanna Makkos and EVP of original non-fiction and kids Jennifer O’Connell.

The business operations and strategy group will also be reporting to Reilly. It includes SVP of business development and strategy Eric Besner, president of business operations and production Sandra Dewey, EVP of program strategy and planning Meredith Gertler and EVP of content acquisitions and strategy Michael Quigley. The EVP of business affairs Patrick Kelly, will be reporting to Dewey.

The long-awaited streaming service is going to host Max Originals, which so far, have been focused on the adult and young adult audience, but does include a few kid-friendly titles, such as Warner Bros. Animation and Amblin Entertainment’s Gremlins series.