Disney continues to build up its SVOD content team ahead of the Disney+ launch on November 12. To step those efforts up, the House of Mouse has nabbed former Netflix exec Matt Brodlie to be its new SVP of international content development, within the Disney+ content and marketing team.
Brodlie will report to president of content and marketing for Disney+, Ricky Strauss, who was the first exec announced as part of the direct-to-consumer platform when he was promoted last year.
In his new role, Brodlie will, as his title suggests, lead international content development for the soon-to-launch SVOD and develop the content strategy for all non-US marketing, on top of determining what content needs to be produced or acquired for the service outside of its US content slate. He will also work with both internal and external creative partners and Disney direct-to-consumer and international regional teams to build up the Disney+ international slate.
Disney has yet to announce when the platform will roll out in different regions, only that the international launches will happen throughout the next two years.
Brodlie brings a lot of original SVOD content development experience to the role, leaving his position as director of original film at Netflix to take on this new job. At Netflix, he had oversight over all original film acquisitions and pursued a strategy of mid-priced films on the production side, which is reportedly the type of content Disney+ is also looking for. He was responsible for some of Netflix’s biggest hit movies, including the rom-coms Set It Up and To All the Boys I’ve Loved Before. He also acquired Oscar darlings Roma and Mudbound.
Prior to his role at Netflix, he held a number of senior exec positions in production and acquisitions at Paramount, Sony/TriStar and Miramax.