Viacom International Media Networks (VIMN) appointed Cristian Cabero as SVP of consumer products and location-based experiences. In his new role, Cabero will be responsible for identifying potential partners, negotiating licensing deals to develop Nickelodeon-branded experiences with a focus on entertainment centers and live stage productions, and assist in the management of existing partnerships for Nickelodeon-branded resorts, theme parks, attractions, cruises and exhibitions.

These responsibilities come in addition to Cabero’s prior role of SVP of consumer products for the Americas and toys internationally. He will continue to oversee licensing, retail and product strategies for the company’s portfolio of brands in LatAm and is also responsible for working with partners across key consumer products categories like toys, apparel, accessories, home video and video games.

The appointment comes as Nickelodeon continues to focus on live and location-based brand extensions. The company has launched several live shows inspired by the hit preschool series PAW Patrol and recently launched a touring trivia game show called Double Dare Live, inspired by the hit TV game show.

Based in Miami, Cabero will report to Gerald Raines, SVP of global location-based experiences. Additionally, Cabero will continue to report to Pierluigi Gazzolo, president of VIMN Americas, and Mark Kingston, SVP international for Viacom Nickelodeon consumer products.

Cabero first joined Viacom in 2011, and has served in several consumer products roles. Previously, he spent eight years with The Walt Disney Company, where he last served as director of toys and stationery.