In the wake of Disney’s Fox acquisition, the company’s direct-to-consumer & international (DTCI) group has restructured its Latin American business unit with new appointments.
One of the biggest moves is former-ESPN exec Guillermo Tabanera (pictured) taking over GM duties from Carlos Martínez. Tabanera is now GM of media networks for DTCI Latin America after most recently serving as SVP and managing director at ESPN Latin America. In his new role, he will head up affiliate sales for Disney channels across family & kids, general entertainment and sports.
As a result, Martínez will exit the company as media networks GM in North and Brazil, a role the longtime Fox exec took on last December after serving as president of Fox Networks Group Latin America. His last day will be this Friday.
New members joining DTCI LatAm are Disney ad sales vet Kattia Quintanilla, former Nat Geo exec Santiago De Cárolis and ex-Fox content specialist Gonzalo Fiure.
In her new role as head of ad sales, Quintanilla will be tasked with overseeing out-of-home, in-home, experiences and promotions strategies across Disney’s complete portfolio for the region. She was most recently director of Disney Media+ for LatAm and previously served in a number of senior ad sales positions.
De Cárolis, meanwhile, has been upped to GM of National Geographic DTCI Latin America from SVP of marketing and content strategy for Nat Geo LatAm. He will be responsible for leading programming and content strategy for linear channel Nat Geo Kids, as well as Nat Geo and National Geographic Wild. De Cárolis will also collaborate across local productions, marketing, digital, live events and consumer products. Prior to Nat Geo, he worked at FOX Sports for 18 years.
Rounding out the appointments, Fiure has been named head of general entertainment for DTCI Latin America and will helm programming and content strategies for brands, linear channels and platforms. He joins DTCI from his position as Entertainment EVP at Fox Networks Group.
Effective immediately, DTCI LatAm’s new execs will report to Disney LatAm president Diego Lerner, who took up the post in 2017 after serving as Disney EMEA chief.