Nickelodeon is launching a new pop-up experience dedicated to its famous green slime, and the doors at Slime City in Atlanta, Georgia will be open from June 15 through September.
This 20,000-square-foot space lets fans create their own slime, and get doused in the green goo just like their favorite celebrities. It features eight themed spaces, including a slime-inspired playground and a Slime HQ where kids can spin wheels and turn levers to keep slime moving through pipes and tubes.
The pop-up comes one year after Nickelodeon joined forces with Live Nation to launch its first US SlimeFest music festival, a two-day immersive event for kids and families. This inaugural US event followed on the heels of several international SlimeFests, including one held in Australia in 2012.
The kidsnet has experienced success abroad with its live and location-based brand extensions, including a partnership with Mall of China developers Jiayuan Group, China Creation Group and Triple Five Group to co-develop Nickelodeon’s first indoor theme park in Asia. And earlier this year, Viacom International Media Networks expanded Nickland at Germany’s Movie Park theme park with the new PAW Patrol zone Adventure Bay.
Building on these Asian and European efforts, Nick is launching new stateside brand extensions including a touring trivia game show called Double Dare Live and the musical stage show Nick Jr. Live! Move to the Music, which features characters from animated preschool series Bubble Guppies, PAW Patrol, Dora the Explorer, Shimmer and Shine, Blaze and the Monster Machines and Top Wing.