Last Kids on Earth
Consumer Products

Jakks joins Last Kids on Earth as master toy partner

Set to hit shelves in early 2020, the toyco's first range will include action figures, vehicles and plush items.
May 13, 2019

Thunderbird’s Atomic Cartoons and Cyber Group Studios have named Jakks Pacific as master toy partner for their animated series The Last Kids on Earth.

A first range of products is set to hit shelves in all territories except China in early 2020, featuring action figures, activity toys, role-play accessories, vehicles, plush items, novelty items, games and play electronics.

The master deal was brokered by Cyber Group, which was set up to manage worldwide merchandise, ancillary and second-window TV rights for the show in February.

Based on a book series created by Max Brallier and illustrated by Doug Holgate, The Last Kids on Earth tracks a gang of middle-school friends as they battle zombies in the aftermath of a monster apocalypse. Atomic optioned the rights in 2017 and tapped Brallier to write and executive produce the series alongside its own creatives Jennifer McCarron and Matthew Berkowitz. Netflix acquired global rights to the adventure-comedy series in 2018 and is expected to launch it later this year.

This announcement follows on the heels of Jakks reporting a 23.8% sales decline in Q1 2019, led by a downturn in licensing. After driving sales for the toyco in 2018, properties including The Incredibles 2, Moana and Tsum Tsum contributed to the slide, though Jakks anticipates several licensed lines built around upcoming film releases to paint a rosier revenue picture in the second half of 2019.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com

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