Oh the Places You'll Go
Consumer Products

Dr. Seuss Enterprises goes places with new CP

Just in time for graduation season, the products inspired by Oh The Places You’ll Go! will roll out at retailers such as Hallmark and Walgreens.
April 22, 2019

Building on the popular gift for graduates (be they kindergarten or college), California-based Dr. Seuss Enterprises is launching a raft of products inspired by the classic book Oh, the Places You’ll Go!

Hallmark’s Seuss-inspired offerings include a luggage tag (pictured), canvas bag, water bottle (pictured) and journal, all available exclusively through Hallmark Gold Crown stores and its website. Walgreens, meanwhile, is bowing products created by lifestyle product-maker Vandor, including a mug, journal, pen and picture frame. Drinkware company Tervis’ tumblers and water bottles featuring rhymes from the book are also hitting shelves, as are cuff bracelets from jewelry brand MantraBand.

First published by Random House Children’s Books in 1990, Oh, the Places You’ll Go! continues to be a top graduation gift. Last year, all formats of the title sold more than 800,000 copies.

In addition to recent licensing efforts, Dr. Seuss Enterprises continues to grow its classic titles with new content. Earlier this year the company partnered with Warner Animation Group (the animated film production arm of Warner Bros. Pictures) to produce multiple Dr. Seuss feature films, starting with an adaptation of The Cat in the Hat.

Additionally, Netflix’s animated adaptation of Green Eggs and Ham is set to launch this fall. First announced in 2015, the series is co-produced by A Very Good Production, A Stern Talking To and Gulfstream Television, in association with Warner Bros. Animation and distributed by Warner Bros. Television.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com

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