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Sinking Ship to distribute Amazon’s Just Add Magic

Broadcasters in Canada and LatAm have already picked up the streamer's original show, with plans to air it on linear for the first time this spring.
April 15, 2019

Toronto-based Sinking Ship Entertainment has picked up second-window TV distribution rights to Amazon kids original Just Add Magic. And hitting the ground running, the distributor has already closed broadcast deals for the 39 x half-hour live-action series with Discovery Kids (LatAm), DHX’s Family Channel and Groupe TVA’s Yoopa (Canada). Discovery Kids will begin airing it June 3, DHX on April 20 and Yoopa started airing it in March.

Just Add Magic season two, featuring 22 episodes, will be available through Sinking Ship in early 2020. Based on a book by Cindy Callaghan and airing on Amazon Prime internationally, the show targets the six to 11 set with a story arc about three friends who uncover a cookbook containing magical recipes.

Sinking Ship is one of a growing number of distributors picking up second-window rights to shows that were originally SVOD exclusives. Also in that group are Zodiak Kids, which signed a deal in September to manage the linear broadcast rights to 17 of Amazon Studio’s original children’s series and holiday specials, and Canada’s 9 Story, which acquired Netflix’s animated series The Hollow last month.

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Online writer for Kidscreen. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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