KidsCorp
Tech

SuperAwesome invests in LatAm kids adnet

The kidtech company has put a US$2-million stake in Kids Corps, a child-safe ad platform, as part of its global growth plans.
April 12, 2019

UK-based digital company SuperAwesome invested US$2 million in Latin American kids ad network Kids Corp, making it a minority stakeholder.

The investment will be used to help the Buenos Aires-headquartered company expand its operations beyond Argentina, Mexico and Colombia into Brazil, Chile, Peru and Central America. Kids Corp offers kids-safe digital ad solutions to more than 200 advertisers and content creators that engage with 150 million-plus children monthly, including McDonald’s and Viacom,

As part of the deal, SuperAwesome’s managing director Max Bleyleben has joined Kids Corp’s board of directors.

Global expansion has been a key strategy for SuperAwesome, as companies increasingly need to comply with new digital privacy laws, such as COPPA in US and GDPR-K in Europe. SuperAwesome’s growth comes at a time when advertising on YouTube continues to pose challenges. Advertisers, including McDonald’s and Fortnite-maker Epic Games, recently had to pull ads off the AVOD in the wake of a child predator controversy. Then the Google-owned platform was forced to update its content moderation policies following the Momo challenge hoax in March. To help improve YouTube, SuperAwesome bowed¬†its SafeFam program last year, which educates YouTubers and their parents on how to create better and safer content for kids.

Looking at SuperAwesome’s widening global footprint, the company has a stake in Asia-Pacific digital media startup TotallyAwesome and last fall launched a new kid-safe OTT platform in the US, with partners such as Toon Goggles, Ketchup TV and Ameba.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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