SCOOBY-DOO
Consumer Products

WB, Monlove bring Scooby-Doo up on stage

Kicking off in 2020, alongside new animated film Scoob!, the live show will travel to more than 30 countries on a five-year tour.
April 10, 2019

Warner Bros. consumer products division and Montreal, Canada-based live-stage prodco Monlove are taking Scooby-Doo and his gang out of their van and putting them on stage with Scooby-Doo and the Lost City of Gold. Premiering in 2020, the live show will travel to more than 30 countries on a five-year tour.

Produced by Monlove (Ice Age Live!), the show’s original concept, script, music and lyrics will be created by its founders Ella Louise Allaire and Martin Lord Ferguson (Journey to the Center of the Earth). Guy-St-Amour, former Cirque du Soleil technical director, will handle the sets, while Pierre Boileau (The Nut Job Live & Friends) is directing.

The live-show comes as of Warner Bros. reinvigorates the brand for its 50th anniversary. New film Scoob! is an upcoming animated film set to premiere in theaters May 2020. Starring Zac Efron and Amanda Seyfried, it is part of WB’s overall strategy to relaunch Hanna-Barbera as a cinematic universe.

WBCP is one of many prodcos that is turning to the stage to adapt its kids brands. Mattel jumped on the popular trends last year when it announced that its American Girl brand would take center stage with American Girl Live, a musical stage show touring across the US. More recently, Nickelodeon and VStar Entertainment signed an expanded and exclusive five-year partnership to collaborate on Nick Jr. Live! Move to the Music, the kidcaster’s first multi-property stage show.

About The Author
Online writer for Kidscreen. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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