Sesame LIMA
Consumer Products

Sesame, WarnerMedia top Licensing Awards noms

Sesame's 50th-anniversary activities and the Harry Potter franchise contributed to the companies topping LIMA's 2019 ballot.
April 4, 2019

Sesame Workshop and WarnerMedia lead The International Licensing Industry Merchandisers’ Association (LIMA)’s 2019 International Licensing Award nominations, with six apiece. Sesame’s nods come in a year it is also celebrating its 50th anniversary, while  WarnerMedia topped the nominations thanks to its Harry Potter brand.

Whittled down from 622 submissions from 19 countries, 154 nominees were recognized in categories spanning licensing, retail, promotions and consumer products. For the first time, submissions and judging for the awards were held online. LIMA members will vote for the winners, and the awards will be handed out at a June 4 ceremony during Licensing Expo in Las Vegas.

This year’s nominees within the kids entertainment space include:

Entertainment/character – animated
Boonie Bears – Fantawild Animation
L.O.L. Surprise! – MGA Entertainment
Miraculous – ZAG
Peppa Pig – Entertainment One
PJ Masks – Entertainment One
Rick and Morty – Cartoon Network
The Grinch – Universal Brand Development
The Gruffalo – Magic Light Pictures

Entertainment/character – live action
Harry Potter – Warner Bros. Consumer Products
Jojo Siwa – Nickelodeon
Jurassic World – Universal Brand Development
Mister Roger’s Neighborhood – Mister Roger’s Neighborhood/Brand Central
Shark Week 30th Anniversary – Discovery
Yedaz Bollywood Madness – Shemaroo Entertainment

Entertainment/character brand initiative
Galéries Lafayette – Wizarding World
Guess EU – Miraculous
Primark – Jojo Siwa
Riachuelo – Stranger Things
Spirit Halloween – Fortnite
Target – Minecraft
Walmart – Jurassic World Fallen Kingdom #JWUnleashed
Walmart – Ryan’s World

Toys/games/novelties/roleplay (0-12)
Bonkers Toys – Ryan’s World Giant Mystery Egg
Headstart – Sesame Street feature plush
Jazwares – Fortnite Llama Loot piñata
Jazwares/Surge Licensing – Feisty Pets
LEGO – Harry Potter range
LEGO – Jurassic World range

Toys/games/novelties/roleplay (13 plus)
Asmodee Group/Endemol – Black Mirror: Nosedive boardgame
Bacon Company – Sesame Street pet toys
Funko – Warhammer 40,000 figurines
Hasbro – Fortnite Monopoly
Maxx Marketing – Harry Potter Real Talking Sorting Hat
USAopoly (The OP) – Thanos Rising/Avengers: Infinity War

Location-based or experiential initiative
Camp Master Chef – Campus Cerdanya/Endemol Shine North America
Hello Kitty Fun Run 2018 – Sanrio/Total Running/Tycoon Enterprises
Hello Kitty Grand Café – Sanrio
Jurassic World VR Expedition – Universal Brand Development/Dave & Busters/The Virtual Reality Co.
Peppa Pig – Merlin Entertainments/Entertainment One
Sesame Street Pop Up 50 – Sesame Workshop
The British Museum “A Journey through Time” – Alfilo Brands
The Trolls Funhous – The Sudden Impact! Entertainment Co./Dreamworks/Dreamworld Australia
Warner Bros. Classic “Get Animated Invasion” – Warner Bros. Consumer Products

Apps/software/video games
Frontier – Jurassic World Evolution game
Kano – Harry Potter coding kit
Ludia – Jurassic World Alive AR game
Scopely – WWE Champions mobile game
Tastemakers – PAC-MAN Arcade1UP
Wildworks – Ryan’s World mobile game

Digital, apps
Brown & Friends – LINE Friends
emoji – emoji company
Five Nights at Freddy’s – Scottgames
Fortnite – Epic Games
World of Tanks – Wargaming Europe
Wuhunagwanshui – Wijanjuzhou Culture

Publishing/back-to-school
Carlton Books – Jurassic World/Fallen Kingdom AR children’s book
Hachette – Albert Einstein/Max Einstein, The Genius Experiment
Insight Edition – Harry Potter pop-up guide
Moleskin – Super Mario notebook and stationery range
Penguin Random House – Tasty Latest & Greatest cookbook
Guadrille/Hardie Grant Publishing – Cath Kidston notebook and stationery range
TYPO – Harry Potter stationery and gifting range

Newcomer award
Fortnite – Epic Games
Harry Potter Coding Kit – Kano
BT21 – LINE Friends
Tasty + Walmart Goodful + Macy’s – Buzzfeed
Summer Palace – Beijing China Cultural Tourism and Creativity
Arcade1Up – Tastemakers
Elumi GmbH – AEG/Electrolux Group

The full list of nominees can be found online.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com

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