Nickelodeon’s ad-free video subscription service Noggin has acquired early childhood learning technology platform Sparkler and installed its co-founder Kristen Kane (pictured) as its new EVP.
Based in New York and reporting directly to Nick president Brian Robbins, Kane is overseeing the integration of the two platforms and driving Noggin’s next phase of development to become an educational digital platform.
Previously, Kane founded edtech company Amplify that collaborates with educators to create learning experiences for kids across kindergarten to grade 12. Before that she was COO of the New York City Department of Education.
Sparkler measures child development and offers personalized content and coaching to parents. Over the course of the next year, Sparkler’s tech will be integrated into the Noggin platform, which includes more than 1,500 full-length episodes, short-form, Spanish-language and music videos.
Sparkler will also open a new non-profit org called Sparkler Learning that will continue the previous company’s work with schools, healthcare and social services providers, under Viacom.
Nickelodeon has been expanding Noggin recently with play-along features in 2017. Through proprietary video-authoring tools kids can tap, swipe and engage with popular Nick characters while watching content. It also partnered with bilingual baby property Canticos, by Encantos Media Studios to offer short-form Spanish-language content. And early last year, Nick boosted the content even further by growing Noggin’s library by more than 40% in six months, including adding PAW Patrol and a science-based hub.