PeppyPals
Consumer Products

Peppy Pals grows app library

With the release of Social Skills, the Swedish company's Viaplay kids series Peppy Pals will be available to a worldwide audience for the first time.
March 29, 2019

Peppy Pals is consolidating its social and emotional learning apps, books and TV series in a single place with its new Social Skills platform. The Stockholm-based company is also rolling out new games and content as part of the release.

Social Skills includes a trio of Peppy Pals’ non-verbal apps—Farm, Beach and School—and six eBooks, which are offered in English and Swedish. The app will also include the titular 16-episode TV series, previously only available in the US on Amazon Prime and in the Nordics through Scandi streamer Viaplay. The short-form series teaches kids ages two to eight about social and emotional intelligence via a group of gender-neutral, problem-solving animal friends. Since its launch in 2017, Peppy Pals has become one of Viaplay’s most-viewed children’s series. (The MTG-owned platform doesn’t disclose performance numbers.)

Social Skills‘ new content offerings include 10 eBooks and five mini-games where kids can learn more about each animal character’s different personality. Coloring, puzzle and matching games are also provided.

The app’s free version offers one non-verbal game, one eBook, one TV episode and a pair of mini-games. The content will rotate on a bi-weekly schedule, but the app’s coloring and emotion face-matching games will always be available for free. The full version costs US$10.99 and has no third-party advertising.

The release follows a period of growth and changes for Peppy Pals, which kicked off in September when LEGO Ventures bought a minority stake in the company and continued in January when CMO Paulina Olsson took over as CEO from founder Rosie Linder. (Linder remains aboard as executive chairman and CPO). The company also recently launched an online platform for educators. It’s currently producing a song series, negotiating a second season of Peppy Pals with Viaplay and planning for CP growth with potential licensing and merchandising partners.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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