Former Rainbow exec Luana Perrero joins Italian producer/distributor Mondo TV as head of content sales. In her new role, Perrero will oversee content sales strategy for properties such as Sissi the Young Empress, Yoohoo to the Rescue, Robot Trains, Invention Story and MeteoHeroes.
Based in Milan, Perrero will work alongside the licensing division to strengthen the international presence of the company’s properties. She reports to Mondo TV CEO Matteo Corradi.
Previously, Perrero served as head of sales for TV at Rainbow where she was responsible for managing international sales and finding partners to co-develop and finance projects in production. She also held positions with Atlantyca Entertainment (where she set up the content distribution department) and Warner Bros. Pictures, as a senior sales analyst for the company’s European theatrical distribution team.
Perrero’s appointment follows the departure of Micheline Azoury, who previously served as Mondo’s head of TV sales and acquisition. Azoury joined Italy’s Showlab in February as director of sales and acquisitions.