London-based CPLG has promoted Brenda Draaisma (pictured, right) to GM of CPLG Benelux, overseeing activities across licensing strategy, promotions, publishing and retail development in the region for the company’s portfolio of properties. In her new role, Draaisma will report to CPLG’s EVP and managing director Maarten Weck, who stepped into that position at the end of last year.
Draaisma joined CPLG Benelux in 2011 as retail and marketing director. Previously, she held several positions at Mattel, including retail manager for Benelux.
Meanwhile, CPLG’s Russian licensing agency CPLG Pullman tapped Oleg Zemskov (pictured, left) for the newly created role of director of licensing sales and retail. He will report to CPLG Pullman’s commercial director Anna Artyukhova.
Before joining CPLG Pullman, Zemskov served as deputy director of licensing for international projects at Marmalade Media. CPLG Pullman was formed in October 2018 after CPLG acquired a 49% stake in Russia’s Pullman Licensing and represents licensors such Viacom Nickelodeon, Paramount Licensing and SEGA in Russia, CIS and Baltic territories.
Earlier this year, CPLG inked a number of new UK consumer products agreements for Snoopy and the Peanuts gang in anticipation of the brand’s 70th anniversary in 2020. It was appointed as the licensing agent for the Peanuts brand in France and the UK in January 2018, and also represents the IP in the Middle East.