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People Moves

WarnerMedia adds kids, YA to Kevin Tsujihara’s remit

WB's CEO is taking on additional responsibilities that bring Cartoon Network, Adult Swim, Boomerang, Otter Media, Turner Classic Movies and all licensed CP under a single unit.
March 4, 2019

Continuing WarnerMedia’s major personnel shuffles, Kevin Tsujihara, the chairman and CEO of Warner Bros., is now overseeing its new global kids and young adults business.

Moving forward, Warner Bros.’ film, television and games operations will all be combined under this unit, bringing together all family, kids and animation efforts from WarnerMedia, including linear cable networks Cartoon Network, Adult Swim, Boomerang, Turner Classic Movies, digital content investment venture Otter Media, and anything involving licensed consumer products for WarnerMedia properties. Tsujihara will be leading all of those efforts.

He has been the CEO of WB since 2013, becoming the first Asian American to run a major Hollywood studio. Previously, he served as the president of Warner Bros. Home Entertainment.

A spokesperson for WarnerMedia says that combining all of the kids brands under one roof will allow the company to accelerate its development and delivery of content focused on kids and young adults as that audience becomes increasingly important. The spokesperson also said these changes are not about cost-cutting, so WB has not yet determined if there will be layoffs as a result, though it will try to prevent duplication of function or process.

The company’s other, non-kid related shuffles include making Robert Greenblatt the chairman of WarnerMedia Entertainment and direct-to-consumer, tapping Jeff Zucker as the chairman of WarnerMedia news and sports and president of CNN, and Gerhard Zeiler as WarnerMedia chief revenue officer.

All of these efforts break up networks previously owned by media conglom Turner and combine them with HBO and Warner Bros. under smaller umbrellas, after Time Warner was acquired by AT&T last June.

About The Author
Alexandra Whyte is Kidscreen's Senior Online Writer/Social Media Coordinator. Contact her at awhyte@brunico.com

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