LEGO BB8
Consumer Products

LEGO revenue increases 4% in fiscal 2018

The Danish toyco's revenue for the full year was US$5.5 billion, thanks to the strength of themes like LEGO Ninjago and LEGO Star Wars.
February 27, 2019

The LEGO Group has reported US$5.5 billion in revenue for fiscal 2018, an increase of 4% compared to the previous year. The Danish brickmaker also reported operating profit of US$1.6 billion (up 4%) and net profit of US$1.2 billion (up 3%) for the full year.

Global consumer sales, meanwhile, increased 3% compared to fiscal 2017. Top-selling themes for the full year included LEGO City, LEGO Technic, LEGO Friends, LEGO Ninjago and LEGO Star Wars (pictured).

Sales increased across the globe, including in the Americas (up 2%), EMEA (up 5%) and Asia Pacific (up 9%). In China, specifically, growth was in the strong double-digits and The LEGO Group plans to open 80 stores in 18 cities across the region this year. Further expansion is also planned for the Middle East.

The LEGO Group’s growth follows an 8% decline in global revenue in fiscal 2017, the company’s first reported declines in annual sales and profit since 2004. According to The LEGO Group, 2017′s declines were driven in part by the clean-up of inventories in its value chain as well as flat consumer sales.

The brickmaker’s more recent growth, however, comes as toycos like Hasbro and Mattel implement cost-cutting plans following the liquidation of Toys “R” Us in the US and multiple global markets.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com

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