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Sesame collaborates with socially conscious brands

Sesame Workshop is partnering with TOMS, Bombas, Out of Print and DIFF Eyewear on new products that give back to families in need.
February 25, 2019

As part of Sesame Street’s 50th anniversary, Sesame Workshop is collaborating with socially conscious brands TOMS (pictured), Bombas, Out of Print, and DIFF Eyewear on new lifestyle collections that support families in need.

First up, shoe company TOMS has expanded its existing relationship with Sesame to launch a new Sesame Street x TOMS 17-piece collection of shoes for women, kids, and toddlers. Rolling out globally this month, for each pair purchased, TOMS will give shoes to a child in need via the company’s social cause One for One, which to date has donated more than 86 million pairs of shoes. The line is available in TOMS retail locations, on its website and in brick-and-mortar stores worldwide.

Launching in the summer, sock brand Bombas will introduce its second Sesame Street x Bombas collection. For every pair sold, the company will donate socks to homeless families. Bombas’ first Sesame Street line launched last November and sold out within a week. To date, the company has donated more than 15 million pairs of socks to homeless shelters in the US. Its co-founders also supported Sesame’s family homelessness initiative by appearing in a video with Cookie Monster.

Starting in June, for pair of DIFF kid and adult sunglasses is purchased from the Sesame Street x DIFF collection, the brand will give a pair of reading glasses to someone in need. Since 2015, the company has donated one million-plus pairs of reading glasses.

Rounding out the collaborations, in the coming months, Out of Print will unveil an apparel line for adults, toddlers, and babies featuring classic illustrations from Sesame Street books like The Sesame Street Together Book and How to be a Grouch. Products will include pouches, enamel pins, socks and clothing. For its social cause, the company has provided more than three million books to communities and supported a number of literacy initiatives.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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