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Universal, LEGO stomp into Jurassic World miniseries

The two companies are expanding the LEGO Jurassic World portfolio with a new building set and a 13-episode animated miniseries.
February 15, 2019

Universal Brand Development and Danish toymaker LEGO are teaming up again, to launch four new building sets that will hit shelves this fall, on top of the animated miniseries Jurassic World: Legend of Isla Nublar debuting later this year.

The new building sets feature characters and dinosaurs from the franchise, and the 2018 animated specials  Jurassic World: The Secret Exhibit which Universal, LEGO and NBC partnered on. The 2015 Jurassic World film brought back the dinosaur franchise and grossed more than US$1.6 billion at the box office, while its 2018 sequel Jurassic World: Fallen Kingdom brought in more than US$1.3 billion.

This news follows LEGO unveiling its new LEGO Hidden Side augmented reality playsets for kids seven and up,  and Universal’s licensing program for How to Train Your Dragon: The Hidden World taking off with a partnership with Spin Master to create glow-in-the-dark toys.

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