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Consumer Products

FAO Schwarz expands into licensed products

The retailer has signed agreements to expand its inventory into candy, homewares and accessories.
February 14, 2019

Toy retailer FAO Schwarz has inked three new licensing agreements with Brittanica Home Fashions, Galerie USA and Uncas International to create a range of consumer products for children and families.

Brittanica is creating bedding, bath and décor items, while Galerie’s partnership involves seasonal chocolates, gift sets and candy. Uncas, meanwhile, will launch a new line of products including jewelry, hair products and key chains. All will be available this fall.

FAO has also partnered with China’s toy distributor Kidsland to open a flagship store in Beijing this May. It will continue expanding internationally with locations in American airports and in Canada’s Hudson Bay stores. This news comes shortly after FAO announced it would launch its first flagship store in Europe in November located in London-based department store Selfridges.

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